321-236-2899 
Google Ads Management
B2B and B2C Google Ads management that turns into qualified opportunities, booked appointments and revenue, not just leads. We are a Google Premier Partner agency that connects your ads to your CRM, so we optimize for the customers you actually close.
Trusted by B2B and B2C brands
More Leads Do Not Matter If They Do Not Turn Into Customers
Generating leads is easy. Finding qualified leads that are ready to talk to your sales team, or book, or buy, is much harder.
Most Google Ads accounts are set up to generate leads, which leads to a lot of wasted spend and, in the end, no return on investment.
Generating sales calls and revenue requires a different approach.
Typical funnel
99% lostChases lead volume at the top. Almost nothing turns into revenue.
Chatter Buzz
16% to revenueWe optimize for qualified pipeline and revenue, not top-of-funnel volume.
Our approach
Google Ads Agency vs. a Typical PPC Agency
Down the funnel
Google Ads Management Connected to Your CRM
We do not stop at the click. We connect Google Ads to your CRM through our HubSpot consulting team, so every dollar steers toward the people who become customers.
Offline conversion tracking
We send your CRM stages (qualified, opportunity, closed-won) back to Google, so the ads learn from real customers and not form fills.
Lead quality in the CRM
We set up the fields and scoring in HubSpot so sales can mark good and bad leads, and we use that to cut waste.
Call and form tracking
We track calls, chats and forms back to the keyword, so you see which searches start real conversations.
Speed to lead
Automated replies and routing, so a hot lead is answered in minutes, not the next day. Part of our PPC management.
Revenue reporting
Reports that show cost per qualified opportunity, cost per customer and revenue by campaign, not just clicks.
Search term cleanup
A weekly review of what people actually typed, with the wrong searches blocked before they eat the budget.
What powers our paid media
A Full Paid Media Team, Powered by Proprietary AI
Most agencies manage your ads inside each platform’s dashboard and report on what the platform tells them. ChatterBuzz IQ pulls Google, Meta, LinkedIn, YouTube, CTV, your analytics, your call tracking and your CRM into one view, then adds what no ad platform will ever show you: what your competitors are spending, bidding on and testing every week. Our paid media team turns that into the next bid change, budget shift or creative rotation before it shows up in your cost per lead.
We Watch Your Competitors’ Ads So You Don’t Have To
Google and Meta will tell you how your campaigns performed. They will not tell you that a competitor doubled their branded-search bids on Tuesday or launched a new offer on Thursday. ChatterBuzz IQ monitors your biggest competitors almost every week, so we see the change before your auction prices do.
What this leads to: we move first. Bids, budgets and creative change while competitors are still waiting for their monthly report.
Built for how your customers buy
B2B Google Ads and B2C Google Ads, Measured Their Own Way
Pipeline and Sales Meetings
Long buying cycles, several decision makers, high deal values.
- Qualified leads, then opportunities, then closed deals
- Search for high-intent terms and competitor terms
- Pair with ABM and LinkedIn for the same accounts
- Measured by cost per opportunity and pipeline by campaign
How it works
Building Your Google Ads Growth Engine.
We build, manage and keep improving one system. We do not just launch campaigns and report on them.
Strategy
We turn your goals into a plan: who you want, what they search, and what a good lead is worth.
Build
Campaigns, ads, landing pages and tracking, built to match that plan.
Connect
Google Ads linked to your CRM, so qualified leads and sales flow back in.
Refine
Weekly work to cut waste and move budget toward what sells, with a monthly revenue review.
Priority: high-intent searches
The terms from people ready to buy or book, where most of the budget goes.
Testing: competitor and related terms
Tested with small budgets, and scaled only when they bring qualified leads.
Excluded: the wrong people
Terms that bring job seekers, students and bargain hunters are blocked from day one.
What is included
Google Ads Management Services, End to End
Search campaigns
The core of most accounts.
- Keywords by intent and value
- Ad copy tested against the offer
- Negative lists that cut waste
Performance Max and Demand Gen
For reach beyond search.
- Asset groups built from your best creative
- Audience signals from your CRM
- Watched closely for quality
Shopping and ecommerce
Sell more, at the lowest cost per product.
- Feed management at any catalog size
- ChatterBuzz IQ for large catalogs
- Return on ad spend reporting
Local and call campaigns
For businesses people visit or phone.
- Local Services and call-based ads
- Location-level budgets
- Call tracking by keyword
Remarketing and YouTube
Win back people who already know you.
- Audiences from site and CRM data
- Video and display retargeting
- Exclusions for existing customers
Landing pages and CRO
So more clicks turn into leads.
- Pages built for each campaign
- A/B testing
- Forms that capture lead quality
Google Ads Management Results
Three accounts, three business models, three different definitions of success. Browse all case studies.
Financial Services
Suncoast Credit Union
- −98%Cost per lead
- +425%Qualified volume
- 14.79%Landing page CVR
Compliance-ready paid search and social across a multi-branch footprint, paired with landing pages built for the offer rather than the brand.
Read the case study →
Multi-Location Med Spa
Age Rejuvenation
- $250→$105Cost per lead
- +500%Lead volume
- #1“HRT near me” on Google
Aggressive local paid media with creative and landing pages built per location, tracked from ad click through to booked consultation.
Read the case study →
eCommerce
Eva-Dry
- 800%ROAS
- +217%Conversion rate
Google Shopping and Amazon Marketplace run as one feed-driven program, with conversion rate work on the product pages the spend was landing on.
Read the case study →Free Google Ads audit
Free Google Ads Audit: See What Is Wasting Spend
- What is working, and what is wasting spend
- Your biggest untapped opportunities
- A prioritized list of changes
- Is your CRM feeding Google? A tracking check
- Landing page review
QUESTIONS
Google Ads Management FAQ
What is Google Ads management?
Google Ads management is building, running and improving your Google campaigns so they produce customers, not just clicks. Chatter Buzz connects your ads to your CRM, so we can see which searches became qualified opportunities, booked appointments and revenue, and spend more where it works.
What does Google Ads management include?
Strategy, building and running campaigns, ad and landing page testing, conversion tracking, CRM connection and reporting. We watch the account weekly and review revenue results each month.
What makes Chatter Buzz different from other Google Ads agencies?
We optimize for qualified opportunities, booked appointments and revenue, not leads. We connect your ads to your CRM, so we can see which clicks became customers and spend more where it works.
How should I measure Google Ads performance?
Track cost per qualified opportunity or booked appointment, cost per customer and revenue by campaign. Clicks and cost per lead are useful signals but not the goal. Our reporting and data visualization shows it by campaign.
How do you generate qualified leads with Google Ads?
We target high-intent searches, write ads that filter out the wrong people, build landing pages that ask the right questions, and use your CRM data to tell Google what a good lead looks like.
How should Google Ads and my CRM work together?
Your CRM should send lead stages back to Google, such as qualified, opportunity and closed-won. Google then learns from real outcomes. We set this up in HubSpot, and we can work with your existing CRM. See our HubSpot consulting services.
How much should I spend on Google Ads?
It depends on your goals, your average deal or order value and how many customers you want. We start from your target cost per customer and work backward.
How long does it take for Google Ads to work?
Leads can start within days to weeks. Reliable, qualified results usually take 60 to 90 days while we gather data and refine. See our guide on how long Google Ads takes to work.
Do you work with B2B and B2C companies?
Yes. For B2B we measure pipeline and sales meetings. For B2C we measure booked appointments, calls and sales. Both use the same CRM-connected approach. See the industries we serve.
What does Google Ads management cost?
Engagements start at $10,000 per month. Ad spend is paid directly to Google and is separate from our fee. A free audit gives you a scoped plan first.
Who qualifies for the free Google Ads audit?
Companies that already run paid media and spend at least $10K per month on ads. We review the account, find what is wasting spend, and show you where the next customers are. You can also read our guide to auditing Google Ads for wasted spend.
What do you not do?
We do not promise a set amount of pipeline or revenue, and we do not run your sales team. We do offer a 90-day guarantee on paid media.
Google Ads agency locations
Google Ads Management in Orlando, Tampa and New York
National Google Ads management for B2B and B2C companies, with local teams in three markets.
Orlando Google Ads agency
Our headquarters. Orlando PPC agency services for local and national brands.
Tampa Google Ads agency
Paid search for Tampa Bay companies. See Tampa PPC agency services.
New York Google Ads agency
Google Ads for New York companies. See New York PPC agency services.
Ready for Google Ads That Bring In Customers?
Get a free audit if you already run paid media at $10K+ a month: what is working, what is wasting spend, and where your next customers are. Or call 321-236-2899 · Orlando.