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Law Firm Marketing Agency
We help law firms sign more cases. We rank your offices in the local map and in AI answers, run the paid media that brings in calls, and track every dollar through to cost per case. Built on local SEO, AI search, paid media and ChatterBuzz IQ.
Trusted by law firms
What does a law firm marketing agency do?
A law firm marketing agency helps firms sign more cases. We rank each office in the local map and in AI answers, run Google Ads, local services ads and social ads, and report every call and form through to consultations and cost per case.
Built for how law firms win clients
Four Things Every Law Firm Needs.
Whether it is a car crash or an arrest, the next lawyer a client calls is the one they find first and trust fastest. We build around that.
Be Found Nearby
Rank in the map pack when someone searches “lawyer near me” after an accident or an arrest.
Be the AI Answer
Show up when people ask ChatGPT and Google AI who to hire.
Be Trusted Fast
Client reviews, attorney pages and short videos that earn the consultation.
Know Your Cost Per Case
See calls, forms, consultations and cost per case for each office and practice area.
Law firm local SEO
We Put Your Firm on the Map, Block by Block.
Clients choose a lawyer close to them, and map rankings change from street to street. We track each office on a local search grid, so you see where you show up for the searches that bring cases, and where you don’t. Then we fix it: Google Business Profiles, practice area pages, reviews, citations and local links.
- Google Business Profile per office
- Practice area pages
- Review generation
- Citations and listings
- Local link building
- Grid rank tracking
Audit
Every office, every map.
Profiles
Google Business Profiles set up and fixed.
Pages
One page for each practice area.
Reviews
Steady, ethical review requests.
Links
Local and legal links.
Grid
Rankings tracked monthly.
AI search and AEO for law firms
Be the Firm AI Recommends.
Prospective clients now ask ChatGPT and Google’s AI who to hire before they open a search result. We write the answers, build your firm and attorney pages, and earn the mentions those tools quote, so your firm gets named.
- Answer-first content
- Attorney and firm pages
- Schema and entity setup
- Directory and press mentions
- AI mention tracking
Law firm marketing services
Eight Services. One Goal: Signed Cases.
We lead with the map and AI answers, then add paid media, social, conversion, content and reviews. Browse every service.
Local SEOLocal SEO and the Grid
Rank each office in the map pack and in the results around it.
Local SEO services →AI search
Local paidLocal Paid Media
Google Ads and local services ads for each office and practice area, judged by cost per case.
PPC management →
Programmatic
Social
CRO and videoLanding Pages, CRO and Video
Fast pages, short intake forms and attorney videos that get the call.
CRO services →
ContentContent Writing
Practice area pages and FAQs written to rank and to be quoted by AI.
Content marketing →
ReputationReviews and Reputation
A steady flow of real client reviews, handled within bar rules.
Local SEO and reviews →What powers our law firm marketing
Every Office. One AI Watching Every Dollar.
Most agencies send a monthly PDF of lead counts. ChatterBuzz IQ puts ads, rankings, reviews, calls and forms in one view, by office and practice area, plus a weekly look at what competing firms in your city are running. Our team turns that into the next budget shift, page fix or creative change.
Every Office and Practice Area, Side by Side
Platform reports show one account at a time. ChatterBuzz IQ shows each office and practice area side by side: spend, calls, forms, cost per lead and map rank. You see which dollars bring cases, where budget is leaking, and what to fix first.
What this leads to: budget moves toward the offices and practice areas that produce, and weak spots get fixed before they drain the budget.
ChatterBuzz IQ · reporting for law firms
See Which Cases Come From Which Dollars.
ChatterBuzz IQ is our proprietary AI. For law firms it ties ad spend to calls, forms and consultations by office and practice area, so the next dollar goes where cases come from.
- Calls and forms by source
- Cost per lead by practice area
- Office-level views
- Map rankings by office
- Call tracking
Personal injury marketing
Marketing for Personal Injury Firms, and Every Other Practice.
Personal injury is a race to the first call, so we focus on map rankings, local services ads and fast intake. The same approach works for criminal defense, family law, estate planning, immigration and business law, with separate pages, ads and reporting for each practice area.
- Personal injury
- Criminal defense
- Family law
- Estate planning
- Immigration
- Business law
Law firm marketing case studies
Real Law Firms. Measured Results.
Marketing results for personal injury and criminal defense firms. Browse all case studies.
Client testimonial
911 Biker Law
Motorcycle accident attorney · Altamonte Springs, FL
$200K
Case from SEO alone, within 3 months
Hear the firm describe it in their own words. SEO alone brought in a $200,000 case within three months.
Law firmGorayeb & Associates
Personal injury and workplace accidents · New York · Spanish-language site
- 900%Increase in SEO ranking
A new Spanish-language website, an aggressive SEO campaign and a high-converting paid media campaign, with a lower qualified cost per lead.
Law firmCarey, Leisure & Neal
Personal injury · Clearwater, FL
- 330%Lead increase in 6 months
- 312%Increase in organic sessions
Localized city landing pages for local SEO, plus efficient Google and social ads campaigns.
Law firmJeremiah D. Allen
Personal injury and criminal defense · Orlando, FL
- 279%Increase in organic traffic
- 172%Increase in web conversions
A new website with SEO copy and full-site optimization.
Results shown are the experience of the firms named. Every case is different, and past results do not guarantee a similar outcome. Marketing results are not legal outcomes.
Choosing a law firm marketing company
How We Compare
A law firm marketing company should rank each office, show up in AI answers and prove which marketing brings cases. Here is how the options stack up.
*Applies to qualifying paid media engagements. Targets agreed in writing up front.
Trusted, Certified, Recognized
- 13 years of campaign data
- 10+ Webby Award wins
- MBE · WBENC · NGLCC certified
- $1B+ ad spend managed
Let’s Work Together
Book a free consultation with a law firm marketing strategist. We review where your firm stands, find the gaps, and show you how to start signing more cases.
We pull the map rankings and top ads of the firms you compete with in your city and show you what is working.
Walk through live campaigns with calls, forms and cost-per-case data, and the strategy behind each one.
See how map rankings, AI answers, paid ads and social connect into one system that turns searches into signed retainers.
We set goals for your market, a budget range and a realistic timeline before you commit to anything.
Free guide
Law Firm Marketing: Get Found in the Map and in AI Answers
How law firms get found in the local map and in AI answers. Read it free.
QUESTIONS
Law Firm Marketing FAQ
What does a law firm marketing agency do?
A law firm marketing agency helps firms get found and chosen. That covers local SEO, AI search, paid media, social ads, website conversion, video, content and reviews.
How much does law firm marketing cost?
SEO and AI search (AEO) engagements start at $5,000 per month. Integrated programs that combine several services, such as local SEO, paid media, social ads and conversion work, start at $10,000 per month. Ad spend is separate. A free consultation shows what a plan would look like for your offices and practice areas first.
What is the best marketing for a personal injury law firm?
Local map rankings, local services ads and fast intake usually produce the first calls. Content, reviews and social ads then build the firm’s reputation and lower the cost of each case over time.
Does SEO work for law firms?
Yes. Most people search for a lawyer on Google or ask an AI tool. Ranking in the map and in the results puts your firm in front of them when they need help. See our local SEO services and the local search grid method.
What is AEO or AI search for law firms?
It means making your firm easy for ChatGPT and Google’s AI to find, understand and recommend, using clear answers, strong firm and attorney pages and trusted mentions. Read the AEO guide or see our AI search optimization services.
How do reviews help a law firm?
Reviews help your firm rank in the map and build trust before the first call. We help you ask for them in ways that follow your state bar’s rules. Here is how to optimize your Google Business Profile.
Do you only work with personal injury firms?
No. We work with personal injury firms and with firms in criminal defense, family law, estate planning, immigration, business law and other practice areas. See all industries we serve.
Do you follow lawyer advertising rules?
Yes. We don’t promise case outcomes, and we write ads and pages to fit your state bar’s rules. Your firm approves anything before it runs.
How do you track which marketing brings cases?
ChatterBuzz IQ connects calls, forms and ad spend by office and practice area, so you see which marketing produces leads, consultations and signed cases, and at what cost per case. Learn more about marketing attribution and our reporting.
Do you guarantee signed cases?
No. No marketing company can promise cases or case outcomes. We agree on targets in writing, report every call and form, and back paid media with a 90-day guarantee for qualifying firms.
How long does law firm marketing take to work?
Paid media results typically show in 30 to 60 days. Reviews and profile gains come within a quarter. Local SEO and AI visibility build over 6 to 12 months. Read how long SEO takes.