As one of the most prominent social media platforms these days, Instagram has a whopping 400 million active users today. Without a doubt, it’s one of the most sought out social media sites for younger people, with 90% of its users being under 35. Since it launched, it’s became a popular social media platform of […]
Read this postTell me, what comes to mind when you hear the term “native advertising”? For one, many people mistake it for content marketing. But as a seasoned marketer, it’s important that you don’t make that mistake. That’s why today, I’m going to explain both terms and show you the ideal scenarios to use native advertising and […]
Read this postDo you have this sense in you that your own website is possibly the cause of why you are NOT getting more leads or sales online? Do you ever ask yourself if it’s time to trade in a new one just like how you upgrade your own car, cell phone or even a computer? If […]
Read this postHave you ever heard of quora advertising? Do you even know you can advertise with quora? With Facebook coming under scrutiny for unsavory data collection practices, advertisers are scrambling to find new paid mediums for their products. Being that Facebook Ads and AdWords are the largest platforms in terms of sheer spend volume on Earth, […]
Read this postDigital marketing is about taking advantage of smart and innovative tools that were created to help give your business an edge when it comes to finding leads. The more you know about how many creative tools there are out there, just waiting to be utilized, the better off you’re going to be. But make no […]
Read this postAs a seasoned digital marketer, I’m sure you’ve built many marketing funnels in your day. But I’m sure you’ll agree: your time would be better spent if you could automate the process, right? After all, according to Pardot’s report, State of Demand Generation, “76% of the world’s largest SaaS companies are using marketing automation.” Marketing […]
Read this postAre you frustrated by your Facebook ad performance? Wondering how you could generate more interest in your educational organization on the social network? Luckily, there are a ton of Facebook ad strategies that could help you increase conversion rates. And in this post, I’m going to show you five of my favorite one that we […]
Read this postBusinesses have been using Twitter as a way to promote their brand, engage an audience, and find new leads. The challenge has been figuring out a way to interest their followers without seeming like everything they post is just a dry sales pitch. And there have certainly been plenty of best practices for how to […]
Read this postYou know, about 40% of people will abandon a page that takes more than 3 seconds to load. Which means that, if your mobile site earns $100,000 each day, a 1 second page delay could cost $2.5 million in lost sales each year! Yup, see for yourself: (Image Source) Luckily, there’s a simple solution […]
Read this postLook, I’m sure you’ll agree that every marketer in a growing business eventually reaches this crossroads: Should I double down on my traffic generation efforts? Or Is it better for me to work to maximize the leads I already have in my pipeline? It’s a complicated question with high stakes: choosing the wrong option might mean […]
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