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How Digital Agencies MUST Now Be Technical and NOT Just Creative

By: Shalyn Dever

Like all things, the marketing world changed with the influx of the digital age. Traditional agencies are no longer the only force in the marketing world. Digital Agencies are equally important or even more important. They must be technical in order to master all of the changes that technology brings. There are many things Digital […]

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17 of the Best Free Marketing Tools for Your Business

By: Shalyn Dever

I’m sure you’ll agree that using free marketing tools makes a lot more sense than the alternative: Paying for an enterprise solution and then crossing your fingers that the team actually uses it. That’s because investing in a variety of different martech tools can be so darn expensive. And so, you need some free options […]

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An Insider Guide to the Best Marketing KPIs that Measure Agency Results

By: Shalyn Dever

If you’ve ever worked with a marketing agency, I’m sure you’ll agree that KPIs make a huge difference in figuring out your return on investment. But understanding exactly what you should be measuring can be pretty confusing, right? Sure, agencies often put together beautiful reports with tons of data for you to review. (And don’t […]

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How to Grow Your Email List with an Amazing Website and the Best Content

By: Shalyn Dever

I’m sure you know how important it is to grow an email list for your business. After all, the data supports it – 73% of marketers say email campaigns deliver the highest ROI of all their marketing strategies. And as a result, you’ve probably seen thousands of articles sharing different strategies to build an audience. […]

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How to Easily Calculate Your Digital Marketing Budget for the Year

By: Shalyn Dever

Figuring out your digital marketing budget is quite confusing, isn’t it? Of course you know you need to allocate annual marketing spend. But did you know 57% of CMOs expect their budget to increase in 2017? That’s because digital marketing and big data make attributing revenue dollars to marketing efforts easier than ever. And as conversion […]

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Agency vs. In-House vs. Freelance: What are the Pros and Cons

By: Shalyn Dever

When it comes to choosing the right marketing solution for your business, I’m sure you’ve considered this question: Is it better to hire a marketing agency, freelancer or to build an in-house team? The truth is, there are pros and cons to all three options. And in this post, I’ll help you evaluate them and […]

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Here are the Best Ways to Map Content to Your Customer Journey

By: Shalyn Dever

I’ll admit that at first, the idea of mapping content to your customer journey seems a bit senseless. After all, shouldn’t you aim for content to speak to all the visitors of your site? Don’t you want to market the benefits of your product or service no matter where a lead may be in the […]

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7 Questions We Ask Before Launching Any Lead Generation Strategies

By: Shalyn Dever

There’s a particularly common mistake I see companies make with their lead generation strategies: They tend to over-focus on the creative aspect of lead generation – creating landing pages, setting up calls to action or running A/B tests. And in the process, they forget about the most important element – developing a strong foundation for their […]

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Top 5 Email Marketing Tools that Will Increase Your Conversions

By: Shalyn Dever

Do you want to know the secret sauce and new tactics to improve your email marketing campaigns? Are you event capitalizing on this digital source to generate leads? Although Email Marketing is one of the first formats of digital marketing, most companies don’t fully capitalize on its effectiveness. Using email marketing campaign tools not only enhances […]

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