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What is Programmatic Buying (and How it Can Help you Reach More Buyers)

By: Shalyn Dever

Fact: There’s a lot of buzz around programmatic buying today. And for a good reason. You see, programmatic advertising can deliver a way more targeted reach for your ads, not to mention better ad performance. And so, it comes as no surprise that, according to eMarketer: “[…] nearly four of every five US digital display […]

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Debate: Organic SEO V/S Pay-Per-Click Advertising

By: Michael Freeman

Both SEO and PPC are dynamic in nature and have evolved drastically over the years. But one question that still remains among digital marketers is which one to choose between the two. The truth is there’s no such thing as ‘a perfect digital marketing strategy.’ But yes, you can always demonstrate your expertise by employing […]

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Top 10 Ways to Turn Instagram Followers into Loyal Shoppers

By: Michael Freeman

Instagram’s increased popularity as a social media platform and tool for building followers has made the site increasingly valuable marketing tool. Small businesses have been flocking to Instagram in the hope of posting photos that entice followers to discover them and their brand – and do some shopping! Some businesses are finding Instagram to be […]

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How to Prepare for the Future of SEO

By: Michael Freeman

I started with SEO naively. At first, I didn’t realize that it’s probably the biggest online marketing instrument that can be considered as an investment for your business. Other online marketing techniques, such as Facebook Ads or Google Ads, add a cost to your income statement and their impact offers short term gains. SEO, however, […]

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Top 5 Video Editing Tips That Will Boost Sales

By: Michael Freeman

If you’re looking to step up your video marketing game, this post will go right down your boulevard. We’re going to share a handful of actionable steps you can implement in your video production or post-production — and start right now to boost your sales or conversion rates. By 2019, 80 percent of all Internet […]

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5 Digital Marketing Trends That Will Dominate in 2018

By: Will Hanke

2018 is another year of technology marketing disruption. Do you know what Digital Marketing trends that will dominate this year? Digital marketing evolves faster than the vast majority of other industries. To keep up with the latest developments, you need to keep an eye on emerging and future trends to see around corners and anticipate […]

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The Top 7 Tips for an Effective Real Estate SEO Campaign

By: Michael Freeman

Real estate can be one of the most competitive industries to work in. There are thousands of small, mid-sized, and large companies, all trying to capture their own market share and all equally active in marketing their businesses. Finding new clients can be significantly challenging. There is one positive aspect to the intensely competitive nature […]

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