Affordable and fully managed local geo-fencing campaign
Chatter Buzz geo-fence managed services enables us to customize audiences through custom targeting shapes with pinpoint precision. We to solve the common issues with solutions built on mobile ad networks; precision and scale. Through the use of unstructured data and a programmatic infrastructure, performance is unmatched.
Geo-Fence Use Cases
CUSTOM AUDIENCES
Target customers that are within or have recently visited a specific Geo-Fenced location.
COMPETITOR LOCATIONS
Target customers who have recently visited one of your competitor’s locations.
CUSTOMER LOYALTY
Target customers who have previously been to your brick and mortar location with promotional and loyalty offers.
EVENT TARGETING
Target customers who attended specified events with the most precise temporal geo-targeting solution available.
Target Your Precise Potential Customers
Target specific audiences that are within a specific Geo-Fenced location or have recently been in that location. Custom audiences give you the ability to only target customers that you know have been in a location that is relevant to your business or product for up to 30 days after they last visited.
Benefits:
- Control who is in the audience you are advertising to by setting detailed Geo-Fence parameters
- Select one or multiple locations to target based on proximity to your storefronts
- Only target customers who have been to a relevant location such as shopping malls or specific neighborhoods
Target Competitor Locations
Target customers who have recently visited one of your competitor’s locations. They have already shown interest in a similar product and are likely in an early stage in the purchasing cycle giving you the opportunity to switch their business away from your competitors.
Benefits:
- Target customers who have expressed interest in a similar product
- Increase market share by attracting the competitions customers
- Launch price matching or promotional offers
- Disrupt your competitor’s efforts with compelling offers
- Promote features or benefits that make your product superior
Customer Loyalty
Target customers who have previously been to your brick and mortar location with promotional and loyalty offers. Customers who have shown interest in your products by visiting your location are critical targets for your marketing efforts.
Benefits:
- Convert customers who have already visited your location
- Stay top of mind with previous customers
- Gain product loyalty with promotional offers
- Promote seasonal items, sales or events
- Bolster rewards programs
Event Targeting
Target customers who attended specified events with the most precise temporal geo-targeting solution available. Event Targeting is used to build an audience based on a Geo-Fence during a specified date and time window of an event and then advertise to those customers.
Benefits:
- Self Contained, Turn-key Event Targeting
- Granularity down to the hour level
- Audience building at precise locations with date and time parameters
- Single or Multiple Locations Supported
- Audiences are Portable and Reusable
Offline and Online Conversion Reporting
Conversion Tracker are the most powerful tool for tracking online to offline conversions in mobile advertising. By tracing a virtual conversion tracer around a physical location, we can measure the amount of physical traffic driven to the location that have previously been served their ad.
How Conversion Tracker Works?
A virtual geo-fence is traced around an area where you want to target customers visiting another physical location (i.e a competitor’s store, a venue, or a specific part of town, etc.)
Next, a virtual Conversion Tracker is traced around one or more of the the advertiser’s locations.
When the customer enters the geo-fenced location, they will then be targeted with the advertiser’s ads on their mobile device.
When the customer enters the Conversion Tracker with their mobile device and has previously been served the advertiser’s ad, the Conversion Tracker recognizes the user and attributes their visit as an offline conversion for the geo-fencing campaign.
Our Offline reporting includes:
- Impressions
- Total Spend
- Clicks
- View Through Visits
- Click Through Visits
- Total Visit Rate (TVR)
- Cost Per Visit
- Daily Visits
- Daily Total Conversion Zone
- Visits
Local GeoFencing Pricing and Packages
Local Geo-Fencing Programmatic Advertising FAQ's
What is Geo-Fencing and How Does it Work?
Our Addressable Targeting puts over 126 million U.S. households within your reach at a 90%+ match rate. We use the market’s most advanced, household-level targeting technology which uses property tax information and plat line maps. Addressable targeting combines GPS and platline data with geo-fencing technology that lets you customize your targeting down to a specific address. Companies can employ addressable geofencing either independently or in conjunction with other paid advertising techniques such as PPC or direct mail.
How well does geofencing work?
The achievement of your geofences hinges on various factors such as the size of your fencing, the appeal of your advertising, the size of your audience, and more. To optimize results with geofencing, invest time in developing, testing, and consistently monitoring your strategy and ad creatives.
Where do my ads show up?
What reporting capabilities are available for my campaigns?
See daily performance of the campaign for the following metrics: Impressions, Clicks, CTR, Reach, Visits, etc. and view data at the campaign, placement, and creative levels and filter for a specific date range.
Location Reporting
Location Reporting provides a breakdown of campaign performance by geographic boundaries as well as store-level visitation performance.
Audience Insights Reporting
Audience Insights reporting provides users with a breakdown of campaign performance by audience segment, independent of campaign targeting, as well as campaign metric composition by audience segments. For example, understand which GroundTruth Behavioral Audiences were matched to specific campaign impressions, clicks, visits, etc. You can see that campaigns are driving visitation from Millennial Moms even if reaching Millennial Moms wasn’t part of your targeting strategy.
Video Quartile Reporting
See how many people viewed video ads broken out by quartile viewed. I.e. Once your videos run, you can see the number of views that reach each quartile: Start | First Quartile | Midpoint | Third Quartile | Video Complete | Video Completion Rate.
Reporting by Product and POIs
See how targeting tactics and GroundTruth products are performing. You can also drill into performance by POI (place of interest) at the campaign, ad group and creative level.
How many addresses can you target with addressable geofencing?
Our addressable geofencing services can target up to one million addresses per campaign.
As an example, you could have Campaign A with one million addresses, Campaign B with 500,000 addresses, and Campaign C with 10,000 addresses or any other number combination equal to or less than one million.
What is Proximity Targeting?
If a consumer has opted into location services on their mobile phone and enters within this radius, proximity targeting allows you to trigger an advertisement or message to that consumer in an effort to influence their behavior. For example, if you are a restaurant and you want to target consumers within a one-mile radius, you could set up proximity targeting around your restaurant so when consumers walk into that radius they will be served an advertisement.
What type of creative should I use?
What device types can I target?
1. Target Mobile Devices: Reach your audience wherever they are.
2. Target Desktop & Laptops: Reach your audience at home or in the office.
3. Target CTV (Connected TVs): Reach your audience while they are relaxing in front of the large screen.
4. Target OTT Devices: Reach your audience while they are streaming content on OTT devices including phone, tablet, desktop, and CTV.