HYPERLOCAL IS THE NEW LOCAL
Hyperlocal advertising gives us the ability to use a smartphone’s GPS data to target audiences geographically so we can deliver ads that are relevant to the user. This is a cost-effective way to ensure that ads fall within the context of the user’s physical location.
At Chatter Buzz, we see smart opportunities in hyperlocal advertising to put your brand in the hands of the right audience at the right moment – regardless of where they are. And that’s only the beginning.
Hyperlocal Targeting allows you to successfully reach your target market based on real-time location data.
REAL-TIME TOUCH POINTS
Timing is critical. The technology for programmatic bidding lets you reach consumers at the right time, while mobile targeting puts you in the same place as your customers. GPS information from mobile devices lets you track the exact location of your consumer.
This helps you determine the precise moment when proximity turns into engagement. Is this an opportunity for a competitive conquest, and a potentially lucrative one? Absolutely.