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Though it has been around for a relatively long time, the institution of Search Engine Optimization got a jumpstart in recent years and continues to grow by leaps and bounds. As is the case with many industries on the rise, many people see the combination of exponential growth and relative newness of this industry as […]
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It can be frustrating when you put a lot of time and money into an event, and no one hears about it. Does your company have an important upcoming event that needs a strategy when it comes to creating some buzz? Two effective ways to get the word out to the masses are by releasing […]
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Local SEO has changed again in 2021… (and probably not for the last time). We all work tirelessly on our digital marketing strategies, and we (like to) believe we have our local SEO down-pat. However, in 2021 local search is evolving once again. (It’s GOOD news, stay with me)! “Local Search Grid” has changed the […]
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So, your business is growing and you’ve decided it’s time to add a marketing professional to your team. But, who should you hire? Here’s something we can both agree on: the goal of a marketer is to increase company revenue. And that’s not all… Successful marketers also need to have the expertise and flexibility to […]
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In today’s state of marketing, competition is stiff and audiences are far more informed than before when TV, radio broadcasts and above-the-fold newspaper headlines reigned supreme. In times like these, of short attention spans and a demand for quality, how do you manage to build brand awareness, let alone stand out from the crowd? The […]
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