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Native Advertising vs. Content Marketing: What’s the Difference?

By: Shalyn Dever

Tell me, what comes to mind when you hear the term “native advertising”? For one, many people mistake it for content marketing. But as a seasoned marketer, it’s important that you don’t make that mistake. That’s why today, I’m going to explain both terms and show you the ideal scenarios to use native advertising and […]

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Top 10 SEO Tactics for Gaining Top Results in 2018

By: Michael Freeman

Predicting where SEO tactics and techniques are headed is tricky business. That’s why if you want your blog or website to maintain strong Google rankings, you’ve got to be certain you’re taking advantage of the latest tools that are available. These SEO techniques are ones that businesses now use to generate thousands of unique visitors […]

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Quora Advertising: Is it Right for Your Digital Advertising Strategy?

By: Joshua Jones

Have you ever heard of quora advertising? Do you even know you can advertise with quora? With Facebook coming under scrutiny for unsavory data collection practices, advertisers are scrambling to find new paid mediums for their products. Being that Facebook Ads and AdWords are the largest platforms in terms of sheer spend volume on Earth, […]

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Top 10 Digital Marketing Tools to Simplify Your Life

By: Michael Freeman

Digital marketing is about taking advantage of smart and innovative tools that were created to help give your business an edge when it comes to finding leads. The more you know about how many creative tools there are out there, just waiting to be utilized, the better off you’re going to be. But make no […]

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How To Automate Your Marketing and Sales Funnel Strategy (Free Template Included)

By: Shalyn Dever

As a seasoned digital marketer, I’m sure you’ve built many marketing funnels in your day. But I’m sure you’ll agree: your time would be better spent if you could automate the process, right? After all, according to Pardot’s report, State of Demand Generation, “76% of the world’s largest SaaS companies are using marketing automation.” Marketing […]

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5 Must-Use Facebook Ad Strategies for the Education Sector

By: Shalyn Dever

Are you frustrated by your Facebook ad performance? Wondering how you could generate more interest in your educational organization on the social network? Luckily, there are a ton of Facebook ad strategies that could help you increase conversion rates. And in this post, I’m going to show you five of my favorite one that we […]

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SEO Practices in 2018: The Do’s and Don’ts

By: Sergey Aliokhin

As Google performs more algorithm updates to keep up with user behavior, we’ll start to see major shifts in how we do SEO. If you are not aware, the Google updates towards the end of December 2017 were pretty aggressive even our own organic search traffic was down and Google even somewhat confirmed some of them. The SEO community […]

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5 Types Of Marketing Automation That Will Boost Conversions

By: Shalyn Dever

I’m sure you’ll agree – the benefits of marketing automation are many. For one, it helps alleviate repetitive tasks. Marketing automation also helps nurture and convert leads more efficiently. And on autopilot, at that. And it ensures that no leads skip through the cracks. But there’s a catch: Marketing automation strategies can be so hard […]

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What is Geofencing And Why It’s One of The Hottest Marketing Strategies Today

By: Shalyn Dever

You know: Despite online marketplaces like Amazon growing, the U.S. Census Bureau’s 2016 report indicated 92% of sales still occur in brick-and-mortar stores. And so, it’s clear there’s an increasing demand for location-based data to help measure customer conversion. In fact, 8 in 10 marketers worldwide use location targeting. But what are the practical applications […]

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