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How to Create an Irresistible Offer (with Examples)
Reading Time: 9 minutes
We all know what an offer is. It’s the proposal of a product or service with the intent of getting customers to buy it.
What’s the secret to increasing sales? That’s the age-old question every business owner has asked themselves. If only you could close your eyes, say a magic word, and voilà… you instantly increase sales. Unfortunately, the world doesn’t work like that.
But, don’t give up on your growth goals just yet. I have some fantastic news that will surely tickle your ears.
What if I told you that there is, in fact, a secret ingredient to increase sales. Yes, there is a magic phrase that will improve your marketing strategy tenfold. Repeat after me:“Irresistible offer.”
If you’re asking yourself, “What on earth is an irresistible offer and how can I make one?” then you’ve come to the right place. In this article, you’ll discover:
- What is an irresistible offer?
- How to create an irresistible offer
- 5 secret ingredients of an irresistible offer that will increase sales
- And so much more!
Keep reading to learn everything you need to know on how to create an irresistible offer.
What is an Irresistible Offer?
Have you ever wondered why some businesses fail almost instantly and never gain traction while others seem to skyrocket the moment they hop on the market?
Here’s the straight and simple answer: It all has to do with WHAT they offer their customers and HOW they do it.
To understand this concept, you need to know what sets a good offer apart from a bad one.
Anatomy of a Stellar Offer
Great offers make selling a breeze. Let me repeat that. GREAT OFFERS MAKE SELLING A BREEZE! In other words, if you want to increase sales, then you need to present a foolproof offer to your customers.
We all know what an offer is. It’s the proposal of a product or service with the intent of getting customers to buy it.
Under that definition, all I have to say to you is “Buy my product” or “Subscribe to my service.” That’s my proposal. That’s my offer. But, how many of you would actually buy my product or subscribe to my service? Exactly, none of you!
That’s because the offer wasn’t very good. It didn’t give you any details about the product or service, nor did it show you how the product or service would benefit your life.
Can you see where I’m going with this? You need to create a BETTER offer – an irresistible proposition!
So, what is an irresistible offer?
An irresistible, stellar, grand slam offer is one that is superior to all other offers on the market. It’s one that is a no-brainer for your customers to subscribe to. It answers the question, “What’s in it for me?” and delivers both functional and emotional benefits to the buyer. And finally, it combines an attractive solution with a desirable proposition.
Don’t worry, I’m going to explain all of this really soon. But before we get into that, let me tell you how a bad offer can destroy your future gain.
How Your Current Offer is Killing Your Sales
Now obviously, the vast majority of us aren’t just saying “Buy XYZ. End of story.”
However, a common mistake companies make time and time again is that they will invest a HUGE portion of their resources into marketing BUT neglect the actual offer itself. In other words, they send out tons of (oftentimes very good) marketing campaigns, but their target audience finds very little value in them. This is because the offer you’re presenting is weak in your customers’ minds.
Marketing is Important, But So is Your Offer
I’m not saying that you need to toss all of your marketing efforts out of the door. Marketing and sales go hand in hand. I’m just simply highlighting that you should put a greater focus on the way you offer your brand to the consumer!
Remember: Great offers make selling a BREEZE. This means you don’t necessarily need super intricate marketing campaigns to sell your brand, although marketing (like email marketing) does play a big role in the success of a business.
The offer itself will do all of the work. It easily convinces the customer that your company is the best option on the market.
Your Irresistible Offer is More Than Your Product or Service
Something worth mentioning is that your offer makes up more than just your product or service. It should tell a story that your customers resonate with. You can sell anything if you tell the right story about it.
For example, take a look at the guy who invented Pet Rocks. He took ordinary rocks, labeled them as pets, and made millions! He didn’t need a stellar product to make a killing. He just found a way to create a superior offer that made rocks the toy of choice for children in the 70s.
At the end of the day, what I’m trying to say is that you clearly want to stop wasting time and money on marketing campaigns that have not and never will take off. If you’ve poured thousands of dollars and hours into a strategy that hasn’t paid off and you’re quickly running out of ideas as to what to do next, then DO THIS:
Spice up your offer. Make it irresistible!
How to Create an Irresistible Offer (With Examples)
Now, it’s the moment you’ve all been waiting for: HOW to create an irresistible offer. In this next section, I’m going to give you 5 important ingredients that will help you deliver a bullet-proof offer. Be sure to take notes!
1. Attractive Solution + Desirable Proposition = Increased Sales
Remember how I said an irresistible offer combines an attractive solution with a desirable proposition? Well, that’s the very first step you need to take if you want to create a grand slam offer.
As I mentioned before, your offer should be more than just your product or service. You need to shine a spotlight on the SOLUTION your brand will provide the buyer.
Say Goodbye to Painful Perceptions>
Here’s the truth: If the solution is perceived as unattractive or painful (i.e. difficult to sign up for or takes too much effort to see results), then no one will want it!
Instead, you need to find a way to position your solution as a “no-brainer” for your customers to subscribe to and then wrap it up in a desirable proposition. In other words, the format you choose to present your offer is important.
For instance, a desirable proposition could include:
- Free trial to test the product/service
- A money-back guarantee
- Social proof that the product/service works in real-time
- 24/7 help desk to serve subscribers
- Exclusive offers or limited supply of bonuses
Keep in mind that there is not a “one-size-fits-all” way to propose your offer. It varies between industries and markets. To find the best avenue to go, you will have to invest some time in research, including customer and competitor research.
An Example of an Attractive Solution and Desirable Proposition
Let me give you a real-life example that just happened to me. I recently adopted 2 guinea pigs from an animal shelter. As my piggies were settling into their new home, I began to research food options for them. Keep in mind that I’m a price-sensitive shopper that also wants to provide the best care for my animals.
Lo and behold, Facebook picked up on my quest to find the perfect food for my pets. This is what popped up on my page:
Free food for my guinea pigs? How could I possibly resist? In this instance, Andy by Anderson Hay combined an attractive solution (quality pellets) with a desirable proposition (FREE, just pay to ship).
And just to prove to you that this was a no-brainer for me:
2. Show the Benefits
This next step to achieve an irresistible offer goes hand in hand with the way you present your attractive solution. After all, the benefits of your product or service should provide relief to your customers’ problems.
First, ask yourself, “What are my buyers’ pain points? Why do they NEED my product, and how will it save the day?”
For example, take a look at what your customers may struggle with in their quest to find a solution to their problem.
- Are there any limiting beliefs?
- Are they price-sensitive?
- What kind of results are they looking for?
- How much time do they have to commit to see results?
Next, jot down all of the ways your company can solve these problems.
Create a Solution List
In other words, engineer a solution list. What can your company provide your customers that the market is lacking? When you create this list, take the following types of benefits into consideration.
Functional – Explain the functionality of your product or service. This is the “star of the show” benefit that your brand will be known for.
Dimensional – Demonstrate HOW it will actually work in the real world. Paint the picture for your audience so they can imagine how it will work for them. Your customers need to know how it will work in real life before they will willfully give you their money.
Emotional – Trigger an emotional response from your audience. Give them a taste of what it will FEEL like if they choose to invest in your product or service.
Does this make sense? Good, let’s move on.
3. Give a Guarantee
We all love a good guarantee. Why?
Because it takes the pressure off of the question, “Will this actually work?”
Even if the product DOES NOT work for a particular customer, they will feel reassured that they will get their money back. This reduces the risk for the person and increases the likelihood of them saying, “Yes! I’m all in!”
Guarantees come in all shapes and sizes. Some of these include:
- Money-back guarantee
- Satisfaction guarantee
- Customer-support guarantee (think Apple Care)
- Product replacement guarantee
- Time-sensitive guarantee (ex. 5-year guarantee)
As always, be sure to choose a guarantee that fits your target market, industry, and business model. If you cannot actually guarantee a full refund or 24/7 customer support services, then don’t offer them!
4. Promote Fast Results
In today’s world, ease and speed are the names of the game. People are on the search for bigger and better… and FASTER.
Let’s take a look at a common example: Weight loss. For the most part, people don’t want to wait month after month to see weight loss results. They want it right away – and with as little effort as possible. But, there’s a problem. Long-term weight loss often takes a long time to achieve.
So, What If You Can’t Promise Fast Results?
Not all solutions are a walk in the park. However, there are ways to improve your offer.
Think of it this way: Even if it takes some time to get real results, what can your team offer in 24 hours?
- Will your clients receive a personalized meal plan?
- Can you promise them a same-day complimentary call to get them started on their weight loss journey?
- Will you send them a virtual workout tutorial/training guide that they can access right away?
Speed is all relative to the marketplace. But, whenever possible, promote speedy service and ease of use. This will spice up your offer and increase sales.
5. Update Your Offer as the Market Evolves
We all know the tragic story of Blockbuster. The company’s business model couldn’t keep up with the times. Instead of offering a new way to view movies, their competitors overtook them and they quickly went out of business.
The same problem affected VHS and cassette tapes. Out with the old, in with the new!
Here’s what you want to avoid: You don’t want to be a one-time trend. If you want to increase sales and maintain profitability in the long run, then you always need to stay up-to-date with your market.
People want unique solutions that will help us overcome the problems they face TODAY – not the ones they had in 1992! If you can find a new and different way to promote your product or service no matter what happens (just think about how much COVID-19 changed our market), then you will keep your irresistible offer up-to-date.
Always Tell the Truth
Before I go, I have one more important detail to leave you with: Be truthful.
It’s okay to go big and bold with your claims. However, you also want to be BELIEVABLE. Although it’s tempting to “expand the truth,” it’s always better to give truthful offers.
There’s an ancient proverb that states, “A wicked person earns deceptive wages, but the one who sows righteousness reaps a sure reward.” So, if you want to increase sales, always do so honestly.
Market Your Irresistible Offer with the Best of the Best
At the end of the day, an irresistible offer is the best way to increase sales. But, before you can make a grand slam offer, you need to know your market!
At Chatter Buzz Media, we’re experts in digital marketing strategy. From start to finish, we’ll help you define your audience and create an irresistible offer – one that is sure to win the customer! Talk to a strategist to see how we can take your company to new heights.
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