Case StudY

Age Rejuvenation

Age Rejuvenation is a leading healthcare provider specializing in hormone replacement therapy (HRT), medical weight loss, and aesthetic treatments. With several locations across the Tampa DMA, Age Rejuvenation helps clients optimize their health, regain energy, and achieve long-term wellness.

SERVICES WE PROVIDED

Strategic Planning. Marketing Communication. Marketing Plan Development. Branding. Custom Web Development. Salesforce CRM Setup and Implementation. Sales Workflow Development. Photography and Videography. Full-Service Integrated Marketing Services from Creative Development, Copywriting and Promotion, Local and Traditional SEO, Social Media Management. Conversion Rate Optimization. Marketing Automation. Media Plan Development. Traditional Media Buys, Digital Advertising (Google Ads, Social Ads, Programmatic, CTV, etc). Reporting and Analytics.

The Challenge

Revitalizing Outdated Marketing Efforts to Drive Growth in a Competitive Wellness Market

Age Rejuvenation’s marketing and sales efforts lacked strategic planning, leading to significant inefficiencies. They were spending hundreds of thousands of dollars on traditional marketing that yielded diminishing returns and running insufficient Google Ads campaigns, which failed to attract high-quality leads. Their website lacked authority, compelling content, and value propositions, resulting in poor user engagement and low conversion rates. Furthermore, they had no marketing follow-up system in place, and their CRM was outdated, lacking essential features to support modern marketing and sales activities.

Age Rejuvenation needed a digital marketing partner that could implement an end-to-end strategy, improve processes, and drive sustainable growth by increasing their patient base and building brand authority.

Approach & Execution

Implementing a Scalable Digital Strategy to Expand Beyond Tampa and Enhance Lead-to-Sales Visibility

Chatter Buzz developed a holistic solution for Age Rejuvenation, addressing their branding, digital presence, and lead generation efforts from the ground up. Here’s what we implemented:

Expanding Horizons with Trust-Centered Branding and Wellness-Focused Repositioning

We led the rebranding effort, transforming the company’s identity from Tampa Rejuvenation to Age Rejuvenation, allowing them to expand beyond Tampa and attract a broader market. The new branding introduced a wellness-focused color palette, replacing the original red with more inviting tones. We streamlined their services into four core categories and crafted messaging that emphasized trust, reinforced by glowing customer reviews.

Elevating User Experience with a Dynamic, Mobile-First Web Redesign

We designed a mobile-first, fast-loading website with a focus on user experience. The new site features a simplified navigation structure, improved content layout, and segmented calls to action, ensuring seamless user journeys. We preserved SEO value throughout the transition and enhanced the site with dynamic elements, such as animations and embedded videos, to engage visitors more effectively.

Transforming Sales Journeys with Salesforce-Driven Workflows and Revenue Tracking

Chatter Buzz implemented Salesforce to streamline Age Rejuvenation’s operations and improve sales reporting. With this new CRM, we were able to create sales workflows for each stage of the customer journey. Our system provided visibility into lead sources, helping the brand track how each converted lead contributed to revenue growth.

Crafting Consistent Creative for Enhanced Brand Presence

Chatter Buzz leveraged the refreshed branding and strategic messaging to create a full suite of marketing assets, unifying Age Rejuvenation’s communications across all touchpoints. Our art directors and direct-response copywriters developed essential materials, including in-office pamphlets, folders, business cards, tri-folds, special offers, landing pages, and billboard designs, ensuring every piece resonated with the brand’s new wellness-focused identity.

Targeted Email Campaigns Driving Patient Engagement and Conversion

Chatter Buzz launched a segmented, weekly email marketing program tailored to Age Rejuvenation’s diverse audience and service offerings. Each email was uniquely crafted to deliver targeted messaging—ranging from educational insights and promotions to testimonials and brand authority. Through continuous A/B testing, we optimized open rates, engagement, and conversions, transforming email outreach into a powerful tool for patient advocacy and lead generation.

Building Brand Authority with Engaging Monthly Content and SEO-Boosted Articles

Chatter Buzz spearheaded an ongoing content development plan, including developing eBooks, online calculator tools, monthly photography, and videography featuring staff, patients, and caregivers. We handled everything from storyboarding and scripting to casting and production. Additionally, we created 2-4 SEO-optimized articles per month to boost organic search visibility.

Our team developed a comprehensive social media strategy aimed at increasing organic awareness and engagement. We handled everything from creating monthly themes and content calendars to posting and engaging with the audience across all platforms, boosting Age Rejuvenation’s digital presence.

Maximizing Returns with Creative Billboard and Radio Campaigns

We collaborated with ClearChannel and iHeartRadio to develop creatives for billboards and promotional commercials. This effort, combined with advanced tracking, ensured better returns from traditional media buys, complementing the overall marketing strategy.

Precision Google Ads for High-Impact, Cost-Efficient Lead Generation

We overhauled Age Rejuvenation’s poorly managed Google Ads campaigns. Previously, broad keyword targeting and automatic bidding led to inefficient spending. Our team switched to manual bidding with precise targeting, reducing ad spend while increasing sales-qualified leads month over month.

Leveraging our expertise in weight loss and HRT, we successfully ran social media ads without triggering bans or restrictions. This new channel significantly increased lead volume, with ads ranging from single images and carousel formats to short and long-form video ads.

The Results

Driving Growth with Strategic Google Ads Optimization and Integrated Marketing

Chatter Buzz honed in on Google Ads as Age Rejuvenation’s primary lead source, optimizing their existing campaigns to achieve higher ROI without starting from scratch. We turned off automated bidding, restructured campaigns, and focused on high-intent keywords while targeting strong competitors and using negative keywords to filter out irrelevant traffic. These strategic adjustments led to a dramatic cost-per-lead (CPL) reduction, dropping from $250 to $105, while maintaining lead quality. Additionally, we optimized their website for conversions to further enhance ad performance.

Through our comprehensive, growth-focused marketing package, Chatter Buzz supported Age Rejuvenation across multiple channels, including rebranding (from Tampa Rejuvenation to Age Rejuvenation), a mobile-friendly website with local SEO, Salesforce integrations for lead-to-sale attribution, lead nurturing sequences, social media management, on-site video production, and lead magnet development (guides, ebooks, and promotions).

With aggressive SEO and content marketing, all Age Rejuvenation locations secured top rankings for critical keywords like “weight loss services” and “hormone replacement therapy near me.” These efforts yielded impactful results:

500%

Reduced Google Ads Monthly Spend & Increase in Inbound Leads

300%

Increased Website Conversion Rate

57%

Boosted conversions and inquiries from email marketing

Additional Locations outside of Tampa

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