Background & Challenge
Age Rejuvenation is a chain of clinics that offer regenerative medical treatments which allow their clients to experience more joy and vitality in their lives. When the brand approached us, its primary source of lead generation was Google ads and traditional marketing (billboards and radios), on which their monthly marketing budget often totaled $300,000.
Our challenge was to audit and improve their Google ads campaign, CRM system, sales nurturing campaigns and also develop other means of generating sales-qualified leads for less cost.
Since the brand relied heavily on Google ads to draw in leads, we first put our focus on this channel. Without having to start from scratch, we made changes by turning off automated bidding, optimizing for high-intent keywords, re-structured campaigns/ad sets, targeting formidable competitors, and employing negative keywords to filter out the WRONG traffic (after all, not ALL traffic is good traffic). When this was all said and done, we were able to decrease their cost per lead (CPL) from $250 down to $105 with superior targeting techniques and, what we’ll get into next, conversion rate optimization of their website.
With our growth-integrated marketing package, we were able to work with the brand on multiple campaigns which included rebranding to position the company for national growth (Tampa Rejuvenation to Age Rejuvenation), a new website with local SEO location pages, Salesforce lead to sale attribution reporting, web API integrations, lead nurturing sequences (prospects, new patients and dormant patients), social media management, on-site video development, lead magnet development (guides, ebooks, promos), paid social advertising and especially search engine optimization.
With our very aggressive SEO, link building, and content marketing campaigns, all the local locations of the brand ranked #1 for keywords such as “weight loss services”, “hormone replacement therapy near me” and others.
- Reduced Google Ads spend from $300k/mo to $50k/mo while maintaining the same number of SQL per month.
- Increased website conversion rate by 300%
- Increased email marketing conversion and inquiries by 57%