Orlando Regional REALTOR® Association

Integrated media campaign drove website traffic by over 200%

Expertise

Real Estate

Services

Brand Perceptions / Consumer Insights / Creative Advertising Campaign / Social Media Advertising / Programmatic Advertising / Traditional Advertising / Video + Photography Production

Approach

The Orlando Regional REALTOR® Association (ORRA) is one of the largest local trade associations in the state of Florida, with more than 20,000 REALTORS® and affiliate members in Orange, Seminole, and the surrounding counties.

Chatter Buzz was engaged to increase consumer brand awareness and education about the value of engaging a REALTOR® on any real estate decisions. To elevate the ORRA brand, Chatter Buzz refined the brand positioning, developed insight-driven brand campaigns, and refined the advertising media plan that will generate the most trackable ROI for the Association.

Results

Our creative campaign promoting fresh spring produce drove 14.5M digital impressions and 1.5M unique total reach during a 12-month flight, surpassing all historical consumer campaign benchmarks. The integrated media campaign, increased website visits which resulted in 11,456 conversion actions.