PERFORMANCE-DRIVEN UGC CONTENT AGENCY & SERVICES

UGC (user-generated content) is authentic video and image content created by real people — not your marketing team or a production studio. Unlike influencer marketing, UGC creators are not hired for their audience or following. They’re hired for their ability to create relatable, authentic content that feels native to social platforms. The content is licensed by your brand and used in your paid ads, organic social, landing pages, and email — wherever authentic proof performs better than polished studio creative.

We handle everything. Creator sourcing, vetting, outreach, contracts, briefing, creative direction, payment, and communication — all managed by our team. You approve concepts and final assets. That’s it. Your marketing team never has to open a marketplace, negotiate usage rights, or chase a creator for a delivery date.

Every package includes 12-month usage rights for both paid advertising and organic social media. You can run the content across Meta, TikTok, YouTube, LinkedIn, Google Display, email, and your own website for a full year. If you need perpetual or unlimited rights beyond 12 months, we offer buyout options at a flat per-asset rate — no recurring licensing fees.

From kickoff to first delivery, plan for 10–14 business days for Month 1. That includes strategy and concepting, creator sourcing, production, and editing. After the first month, the pipeline is running — new assets are delivered on a rolling monthly cadence, typically within 5–7 business days from concept approval to final delivery.

That’s fine — and it’s actually a common setup. Many of our UGC clients use us specifically for creative production while their media buying is handled separately. We deliver final assets in ad-ready formats (MP4, MOV, PNG, JPG) organized by platform, so your media team or agency can drop them straight into campaigns. If you’re also interested in having us manage paid media, we can talk about bundling into a full performance retainer.

We produce the formats that are actually converting in paid social right now: talking-head testimonials, product demos, unboxings, before-and-afters, day-in-the-life narratives, problem/solution hooks, listicle-style videos, and reaction-style content. Every concept is scripted and directed with platform-specific hooks and pacing — we don’t hand a creator a product and hope for the best.

Yes. Your usage rights cover paid ads, organic social, your website, landing pages, email campaigns, and sales collateral. The content is yours to use across channels for the full 12-month license period.

Marketplaces give you access to creators. We give you a creative system. The difference is strategy, scripting, creative direction, performance editing, and data-informed iteration. When you hire a creator on a marketplace, you get raw content. When you work with us, you get assets that are concept-driven, scripted for conversion, edited for ad platforms, and refined month over month based on what’s actually working in your campaigns. We also use our proprietary Social Trend Scraper to identify what creative formats and hooks are converting in your vertical right now — so your content mirrors winning patterns, not guesses.

Yes, a minimum 3-month engagement. UGC performs best as an ongoing pipeline — the first month builds the creative foundation, the second month tests and iterates, and by month three you have clear data on what’s working and a scalable production process dialed in. That said, we’re happy to discuss your situation and find the right starting point.

We build custom packages for brands that need higher volume. If you’re spending $100K+ per month on paid media or running campaigns across multiple products, locations, or audiences, we can design a production cadence that matches your testing velocity. Contact our team and we’ll scope it out.