How we kept Eva-Dry's bottom line steady during a pandemic by doubling e-commerce conversion rates




Custom Web Development / Campaign Planning & Development / Search Engine Optimization / Content Creation and Marketing / Email Marketing / SMS & Email Automation / Paid Search & Social Advertising / Amazon Advertising / Retargeting / Social Media Management / Conversion Rate Optimization / Contest Development / Videography & Photography / Data Analytics and Reporting


Eva-Dry sells specialty eco-friendly dehumidifiers that help stabilize the humidity in the home, boat, RV, safe, and more!

Like many specialty goods businesses, Eva-Dry’s business model relied heavily on trade shows and brick & mortar establishments. Our job as their digital marketing agency was to bring sales back to their website, which was quickly being lost to competitors on Amazon and other third-party retailers.


Chatter Buzz successfully surpassed the initial 30% yearly sales goal and actually delivered 258%. And then Covid-19 hit. Unfortunately, several of their largest in-person sales events were canceled, making them even more dependent on digital to reach their bottom line. Our team came together to create a more integrated strategy that would skyrocket their sales straight out of the pandemic.

Through our efforts in conversion rate optimization, we were able to more than double Eva-Dry’s online sales in just 6 months. Not only did we improve the usability of their site, but we also optimized their paid ads on Amazon, Google, and Facebook. Furthermore, our team focused on content marketing efforts such as optimizing content for search engines and capitalizing on Eva-Dry’s email subscriber list. As a result, we were able to triple their site traffic and exceed the yearly goal of +30% YoY sales by Q3.

Chatter Buzz’s team of web developers and content and SEO strategists worked to improve the conversion rate of Eva-Dry’s site by adding more white space and making an easier one-click journey to a product purchase page. We also added guarantees to the purchasing funnel and improved the checkout speed in order to complete sales more efficiently.

Other efforts included adding social proof plugins and “amount to free shipping” to help psychologically nudge purchases along that might otherwise have been abandoned carts.