MAXIMIZING EVERY CHANNEL
Our digital media planning and buying team determines how, when and where to reach the rights consumers in the most relevant environments for our clients.
With media buys reaching $10 million each year, it means identifying platform-agnostic synergies across paid, integrating media in the creative process, optimizing the digital marketing mix and developing attribution models to measure the return on media spend – all at once.
AN INTEGRATED APPROACH
Planning and buying both encompass a constantly evolving ecosystem of bought, earned and owned media. Our holistic approach allows us to integrate all digital channels – including social media – and measure cross-channel influence, both online and off. As a result, we’re more efficient, nimble and capable of editing, adding or canceling a campaign for optimal results.
THE RIGHT TARGET AT THE RIGHT TIME
Successful online planning isn’t just about getting eyeballs. It’s about getting the right ones to notice you with the right message at the right time. So we combine search engine marketing (SEM), paid social and display media into one team, which helps us advise clients on which media to buy for optimum ROI. It also allows us to use data to identify people with intent, and speak to them as they move around the web.
ACCESS TO OMNI-CHANNEL BUYS
Our access to a DSP platform supports display, social, video, and mobile channels, including smartphone and tablet apps, mobile web and mobile video campaigns.
Basis DSP is integrated with some of the biggest programmatic video exchanges in the industry, including SpotXchange, One by AOL: Video, Tremor, Teads, and BrightRoll.
We target for mobile using devices IDs instead of cookies, allowing greater
flexibility and precision.