Comtech Systems, Inc. is a leader in the field of engineering and technology. Founded in 1967 as Comtech Laboratories, Comtech Systems has spent more than 40 years designing and implementing cutting-edge solutions for the toughest communications challenges worldwide.
While Comtech Systems was already established as an industry leader in troposcatter technologies, their website and marketing collateral were outdated. Comtech approached Chatter Buzz because they believed that the look of their website reduced their professional credibility and they knew we could give them a fresh approach.
Comtech Systems also wanted to outperform its competitors in the Troposcatter industry and elevate themselves as the main leader -- even internationally.
Our approach to customer immersion and stakeholder identification enabled us to define and prioritize the business objectives. This allowed us to design a brand and digital marketing roadmap that culminated in a fully refreshed CMS-powered digital experience. The new ComtechSystems.com is now a connected, easy-to-use, CRM-led, and 24/7 sales vehicle built to help them to reach and engage with prospects all over the world, any time of the day.
CUSTOM WEBSITE DEVELOPMENT
Chatter Buzz engineered a new architecture and site strategy that would be built using a customized open source CMS. This gave Comtech Systems a highly flexible system that could scale with ease as they continued to expand their products, services, and footprint to countries around the world.
Launching the reimagined ComtechSystems.com effectively transformed it, taking it from a portfolio website hampered by legacy systems and technical debt to a robust digital experience that could be used to actually generate leads.
With a new website in hand, Comtech Systems employees could quickly drive conversions across all industries – regardless of their location or needs.
SEARCH ENGINE OPTIMIZATION
After we executed a content-focused and aggressive link building strategy, Comtech Systems gained the top position in search results for very general 1 and 2-word key terms such as ” troposcatter system” and “troposcatter.” This is an amazing feat!
The updated branding for Comtech Systems helped unify their overall marketing collateral and elevate their professional image as an authority in digital troposcatter systems. The addition of a tagline to their logo boosted Comtech’s brand positioning.
Furthermore, the improved content experience on Comtech’s website helped to better highlight their business, product offerings, and industry expertise. Our SEO strategy increased Comtech’s position to #1 on Google Search for more than 10+ keywords.