Comtech Systems, Inc. is a leader in the field of engineering and technology. Founded in 1967 as Comtech Laboratories, Comtech Systems has spent more than 40 years designing and implementing cutting-edge solutions to the toughest communications challenges worldwide.
While Comtech Systems was already established as an industry leader in troposcatter technologies, their website and marketing collateral were outdated. Comtech approached Chatter Buzz believing that the look of their website reduced their professional credibility, and they wanted a fresh approach.
Comtech Systems also would like to outperform its competitors in the Troposcatter industry and be the main leader even internationally.
Our approach to customer immersion and stakeholder identification enabled us to define and prioritize the business objectives. This allowed us to design a brand and digital marketing roadmap that culminated in a fully refreshed CMS-powered digital experience. The new ComtechSystems.com is now a connected and easy to use CRM-led 24/7 sales vehicle build to help them to reach and engage with customers and prospects all over the world, any time of the day.
CUSTOM WEBSITE DEVELOPMENT
Chatter Buzz engineered a new architecture and site strategy that would be built using a customized open source CMS. This gave Comtech Systems a highly flexible system that could scale with ease as they continued to expand their products, services, and footprint to countries around the world.
Launching the reimagined ComtechSystems.com effectively transformed it, taking it from a portfolio website hampered by legacy systems and technical debt to a robust digital experience that could be used to actually generate leads.
With a new website in hand, Comtech Systems employees could quickly drive conversions across all industries – regardless of their location or needs.
TECHNICAL CONTENT CREATION
Using everything we learned from their branding strategy to site development, Chatter Buzz content team used research as our springboard, we collaborated with their marketing team to start developing content such as white papers, technical data sheets, and guides to provide to their prospective buyers.
SEARCH ENGINE OPTIMIZATION
After executing a content focused and aggressive link building strategy, Comtech Systems gained the top position in search for very general 1 and 2-word key terms such as ” troposcatter system” and “troposcatter”.
The updated branding for Comtech Systems helped unify their overall marketing collateral and elevate their professional image as an authority in digital troposcatter systems. The addition of a tagline to their logo boosted Comtech’s brand positioning.
The improved content experience on Comtech’s website helped to better highlight their business, product offerings and expertise. Our SEO strategy increased Comtech’s position to #1 on Google Search for more than 10+ keywords.