Hallmark Nameplate, 50-year-old manufacturer of custom nameplates wanted to improve its inbound lead generation for its national sales team. Their in-house marketing manager was leaving the company and rather than replacing him with another full-time employee, they had tapped into Chatter Buzz to bring a full team of marketing, web, and CRM experts for the same cost as hiring that new employee.
The Chatter Buzz team developed a solid inbound sales & marketing strategy which included, revamping their online website presence & copy, developing educational content through articles and brochures, fully levering the capabilities of their Hubspot CRM, search engine optimization, Google ads, social media management, and social selling.
With a complete digital marketing overhaul and well-planned advertising spend, Hallmark Nameplate completely transformed its lead generation acquisition from 100% outbound to almost a complete inbound strategy. They are always on top of a search on bottom-of-the-funnel keywords both organically and through Google ads. Despite the state of the economy, they reached their annual goals within just a few short months. Hallmark discovered that challenging themselves and their expectations could translate to record-breaking success.