Hallmark Nameplate

New website and digital campaign increased leads by 459% in one year

Expertise

Manufacturing

Services

Custom Website Development / Creative Design / Integrated Media / Media Strategy + Planning / Search Engine Optimization / Content Creation / Video Development / Social Media Management / Paid Search Advertising / Sales Enablement / Hubspot CRM Management / Website Maintenance

Approach

Hallmark Nameplate, 50-year-old manufacturer of custom nameplates wanted to improve its inbound lead generation for its national sales team. Their in-house marketing manager was leaving the company and rather than replacing him with another full-time employee, they had tapped into Chatter Buzz to bring a full team of marketing, web, and CRM experts for the same cost as hiring that new employee.

The Chatter Buzz team developed a solid inbound sales & marketing strategy which included, revamping their online website presence & copy, developing educational content through articles and brochures, fully levering the capabilities of their Hubspot CRM, search engine optimization, Google ads, social media management, and social selling. 

Results

With a complete digital marketing overhaul and well-planned advertising spend, Hallmark Nameplate completely transformed its lead generation acquisition from 100% outbound to almost a complete inbound strategy. They are always on top of a search on bottom-of-the-funnel keywords both organically and through Google ads. Despite the state of the economy, they reached their annual goals within just a few short months. Hallmark discovered that challenging themselves and their expectations could translate to record-breaking success.

By weaving together dynamic content through modular design, Chatter Buzz created a robust digital experience where the user journey is more directed and clear. We consider all aspects of UX/UI to build custom-coded sites that delight users and drive results for clients.