What is Geofencing And Why It’s One of The Hottest Marketing Strategies Today

You know: Despite online marketplaces like Amazon growing, the U.S. Census Bureau’s 2016 report indicated 92% of sales still occur in brick-and-mortar stores. And so, it’s clear there’s an increasing demand for location-based data to help measure customer conversion. In fact, 8 in 10 marketers worl […]

What is Programmatic Buying (and How it Can Help you Reach More Buyers)

Fact: There’s a lot of buzz around programmatic buying today. And for a good reason. You see, programmatic advertising can deliver a way more targeted reach for your ads, not to mention better ad performance. And so, it comes as no surprise that, according to eMarketer: “[…] nearly four of ever […]

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Debate: Organic SEO V/S Pay-Per-Click Advertising

Both SEO and PPC are dynamic in nature and have evolved drastically over the years. But one question that still remains among digital marketers is which one to choose between the two. The truth is there’s no such thing as ‘a perfect digital marketing strategy.’ But yes, you can always demonstra […]

The Top 15 Questions To Ask Before Hiring An Agency Or Freelancer (Infographic)

These days, there’s a lot of competition from digital agencies and freelance specialists eager to land your account. And as digital marketing gets more sophisticated every year and the rules of the game keep changing, it’s imperative to be sure you hire the right talent. But how do you selec […]

Top 10 Ways to Turn Instagram Followers into Loyal Shoppers

Instagram’s increased popularity as a social media platform and tool for building followers has made the site increasingly valuable marketing tool. Small businesses have been flocking to Instagram in the hope of posting photos that entice followers to discover them and their brand – and do some shopp […]

How to Prepare for the Future of SEO

I started with SEO naively. At first, I didn’t realize that it’s probably the biggest online marketing instrument that can be considered as an investment for your business. Other online marketing techniques, such as Facebook Ads or Google Ads, add a cost to your income statement and their imp […]

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