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Every company, whether big or small, should take the time to create a media kit. You may be wondering why you need one since you most likely already have a website where customers can find out all about you. The answer is FREE publicity. Media kits are most often used by the press to cover […]
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With over 300 million members, LinkedIn is the top business-oriented social networking service dedicated to connecting professionals. Among its many features is the ability to write and receive recommendations to and from anyone you may have come across in a professional environment. This might include friends, colleagues, ex-managers and customers. A recommendation is an endorsement […]
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I’m sure this is something you already know too well – unless you fully understand the people you want to attract to your business, you’re going to struggle to deliver any meaningful marketing results. And yes, that’s exactly why we develop buyer personas. Having a buyer persona means that you can be more focused on […]
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Facebook ad strategies for education don’t just grow on trees; they take a lot of work. Creating Facebook ads for schools can be time-consuming, hard to put together, and, despite all of the effort, you may be seeing little lead generation. So are you frustrated by your Facebook ad performance? Wondering how you could generate […]
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I’m sure you’ll agree that using free marketing tools makes a lot more sense than the alternative: Paying for an enterprise solution and then crossing your fingers that the team actually uses it. That’s because investing in a variety of different martech tools can be so darn expensive. And so, you need some free options […]
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