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Case StudY
Tabush Group
For over 25 years, Tabush Group has provided Desktop as a Service (DaaS), managed IT services, cloud solutions, and cybersecurity services for small to midsize professional organizations, with a strong specialization in supporting law firms.
After becoming dissatisfied with their previous agency, Tabush Group partnered with Chatter Buzz to develop a strategic, results-driven digital marketing program designed to increase visibility, establish authority, and generate qualified leads.
SERVICES WE PROVIDED
Strategic Planning, Creative Design, Hubspot Landing Page Development, Blog Development, Search Engine Optimization, Hubspot Website Improvvement, Email Marketing, Content Planning and Development, and Analytics Dashboard Development and Reporting.
Transforming Organic Visibility in a Competitive Managed IT Market
Tabush Group operates in an extremely competitive space where managed service providers, cloud solution providers, and cybersecurity companies compete aggressively for visibility online. Despite offering highly specialized services, particularly for law firms, Tabush Group’s digital presence did not fully reflect its expertise or authority.
As a result, Tabush Group struggled to gain visibility in search results and capture qualified inbound leads. To compete effectively, Tabush Group needed a marketing partner that could develop a cohesive strategy focused on long-term growth through SEO, thought leadership, and conversion-focused content.
Approach & Execution
Generating an SEO and Content Strategy for Tabush Group
Chatter Buzz developed a comprehensive SEO-driven content strategy designed to increase organic traffic, establish industry authority, and convert visitors into qualified leads. The strategy focused on building long-term search visibility while developing valuable content assets that positioned Tabush Group as a trusted technology partner for professional organizations and law firms.
Generated Leads with Content Assets
Chatter Buzz developed high-value B2B gated content, including:
- Downloadable checklists
- Educational infographics
- Lead-generation resources
These assets were strategically designed to capture qualified leads while providing meaningful value to potential clients evaluating IT service providers.
Exhibited Thought Leadership Through Industry Research
One of the cornerstone initiatives was the development of a comprehensive law firm survey report.
- Analyzed insights from company’s survey data
- Developed a professional whitepaper
- Built a dedicated landing page with gated download forms
- Implemented a conversion pop-up to increase downloads
This initiative positioned Tabush Group as a thought leader in the IT and cybersecurity space and allowed us to cite it in supporting blog content to strengthen E-E-A-T signals.
The survey report became a central piece of Tabush Group’s marketing strategy and was also used during client luncheons and sales presentations, extending its value beyond digital channels.
Blog Development to SEO Rankings
Chatter Buzz implemented a structured pillar-and-cluster content strategy to improve search visibility and demonstrate subject matter expertise.
Blog content focused on:
- Desktop as a Service (DaaS)
- Cybersecurity best practices
- Managed IT services
- Law firm technology solutions
- Compliance and risk reduction
This approach helped Tabush Group become a recognized industry authority while steadily increasing organic website traffic.
Location Page Development to Expand Local Search Visibility
Chatter Buzz developed location-based pages to strengthen Tabush Group’s local search presence.
These pages:
- Targeted lower-competition local keywords like “managed IT services NYC” (position 10) or “managed cloud solutions NY” (position 2)
- Improved visibility in geographic searches
- Increased relevance for nearby businesses
- Supported Google Business Profile performance
This localized strategy helped Tabush Group capture search traffic from businesses actively looking for IT providers in their area.
SEO Results
We don’t focus on deliverables. We focus on real results.
Building Authority Through Strategic Link Acquisition
Chatter Buzz implemented a strategic backlink acquisition program to strengthen Tabush Group’s domain authority and improve organic search performance in the highly competitive managed services and cybersecurity market.
Our team focused on acquiring high-quality backlinks and local citations from relevant, authoritative sources to support long-term SEO growth and referral traffic. These efforts significantly improved Tabush Group’s domain strength while maintaining a healthy and stable backlink profile.
Results included:
- Referring domains increased from 227 to 402 — a 77% increase
- Maintained a consistent Authority Score of 24 in a competitive MSP market
- Maintained a stable backlink profile of approximately 1,200 total backlinks
This consistent backlink growth supported improvements in keyword rankings, search visibility, and overall domain authority
The Results
Measurable Growth Across Search Engines
Chatter Buzz’s strategic SEO and content marketing program delivered significant year-over-year growth across key performance metrics.
Through strategic planning, SEO-driven content development, and conversion-focused digital marketing, Chatter Buzz helped Tabush Group transform its online presence into a scalable lead-generation engine.
The partnership continues to support Tabush Group’s long-term digital growth and industry leadership.
38%
Over 30,000 visitors visited the Tabush Group website, a 38% increase from last year.
502%
Google rankings accounted for over 1.2 million impressions, an increase of 502% YoY
28%
Average keyword rankings improved by 28% YoY to 33.3
119%
Key events on the website totaled over 1,000, doubling the yearly goal with a 119% YoY increase
45%
Google Business Profile impressions
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