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Figuring out your digital marketing budget is quite confusing, isn’t it? Of course you know you need to allocate annual marketing spend. But did you know 62%of CMOs expect their budget to increase in 2021 (after Covid-19)? That’s because digital marketing and big data make attributing revenue dollars to marketing efforts easier than ever. And as […]
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In the world of graphic design, dealing with clients who don’t know what they want can be a challenge. What questions to ask a client for graphic design are often built from experience. If you find yourself struggling when receiving answers, it might be because you are not asking the right questions. As we all […]
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Music and advertising have maintained an intrinsically mutual relationship. From classic, black and white TV ads from the 50s to our modern, HD ads, commercials have constantly relied on music to sell and gain brand recognition. Though big brands are known for their products and services, in actuality, it’s the experience they create that actually builds […]
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At CBM, we love our interns! A big thanks to Marissa Norwood, our newest content intern. For a this blog post, she decided to discuss how her internship has affected her professional career and advice she can offer to both interns and business. Way to go Marissa! With the fall semester starting up, many companies bring in […]
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As a business, when you make the decision to hire a marketing firm to help you achieve your client outcomes you’ll have to answer some important questions regarding the agency-client relationship, specifically, what role you’re going to take. So then, how much involvement should your marketing agency require and what should your role be? At […]
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