TORI E.

experience

Tori is a seasoned brand strategist, creative executive, and fractional CMO. With over 30 years of experience in strategic marketing, brand building, and business development, she thrives on the challenge of transforming brand vision into market reality.

Her expertise spans brand positioning, go-to-market strategy, corporate partnerships, sponsorship development, investor relations, and national consumer activations. Tori has held significant positions at some of the most recognized entertainment brands in the world, including Universal Orlando Resort, Walt Disney World Resort, and Intrawest.

As a fractional CMO, Tori has been the catalyst behind iconic brand launches and transformative growth. She helped build the franchise foundation for Universal Studios’ famed Halloween Horror Nights, expanded brand footprints internationally by launching branded resort destinations in Spain and the Dominican Republic, and was part of the leadership team at Falcon’s Beyond that took the company public on the Nasdaq.

Her ability to forge powerful partnerships has helped secure multi-million dollar marketing sponsorships with some of the largest themed experience brands in the world, delivering impactful activations and measurable results across diverse industries.

Disney, Universal Studios, LEGO, WWE, Falcon’s Beyond, Katmandu Group, Meliá Hotels International, Dubai Parks & Resorts, Merlin Entertainments, LEGOLAND Parks, Universal Parks & Resorts (Beijing), Creative Zing Promotion Group, Rye Strategic Partners, and many more.

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