Approach
Talk, Test, Treat Orlando (a program by the Florida Health Department) is a life-saving organization that provides resources and information about HIV treatment and prevention. With its goal to reach young African American and Hispanic men in Central Florida, the chapter turned to Chatter Buzz for a video campaign and digital strategy that would help them spread their mission to more people.
Results
Mission complete! After a successful video campaign was scripted, recorded, and professionally edited, Florida Health reported an overall increase in requests for their free, at-home HIV testing kits, support group inquiries, volunteer and mentor engagement, and website activity.
