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fractional chief marketing officer (CMO) services
We provide strategy, execution, training, and support for businesses looking to leverage senior marketing leadership to drive growth, optimize performance, and align marketing with business objectives.
What Does a Fractional CMO Do?
Meet your part-time marketing maestro—a seasoned strategist who delivers top-tier digital leadership without the full-time commitment. Our Fractional CMO isn’t just any freelance executive; they’re the revenue catalyst who brings razor-sharp strategy, dynamic people skills, and relationship-building prowess to your team.
Typically, our Fractional CMO will:
- Set bold marketing priorities: Align your vision with actionable goals.
- Identify your ideal audience: Pinpoint who matters most and speak their language.
- Identify and manage every channel: Whether it’s classic platforms or the latest trends, they’ve got you covered.
- Craft go-to-market plans: Create strategies that make your brand stand out.
- Build your dream team: Hire and nurture top talent to drive your success.
Why Your Business Needs a Fractional CMO
A Fractional CMO can bring the expertise to develop and execute a marketing plan that aligns with your business goals. They identify the most effective channels, tactics, and messaging to attract your target audience and drive measurable growth.
- For small to medium-sized businesses, hiring a full-time CMO might not be financially feasible or necessary. A fractional CMO offers C-level marketing expertise without a full-time commitment.
- A fractional CMO can assess your team’s strengths and weaknesses, implement training programs, and develop best practices.
- Fractional CMOs have worked across various industries and company sizes. This broad exposure helps them bring fresh perspectives and innovative ideas to your business. They can help you avoid common pitfalls.
- A fractional CMO can help you maximize the digital marketing tools and techniques available. They can assess your current digital capabilities, identify areas for improvement, and implement strategies to boost your online presence and digital marketing effectiveness.
- A fractional CMO can revitalize your brand and conduct brand audits to refine your value proposition. If your brand needs updating to better speak to its audience, the fractional CMO will do so.
INDUSTRY-MATCHED FRACTIONAL CMO LEADERSHIP
We don’t assign a one-size-fits-all executive. You are matched to the best Fractional CMO from our roster based on your industry, growth stage, and specific business objectives. Our CMOs bring proven experience across B2B, healthcare, home services, consumer products, SaaS, and IT—ensuring relevant strategy and faster impact.
MARKETING LEADERSHIP TAILORED TO YOUR INDUSTRY
We don’t apply generic playbooks. Our Fractional CMOs have scaled marketing programs across B2B, healthcare, home services, consumer products, SaaS, finance, and IT—each with distinct sales cycles, compliance needs, and customer journeys. The result is focused strategy, faster execution, and measurable growth.
fCMOs with 20+ years experience
No mediocre talent—only seasoned CMOs with an average of 20+ years of experience. Each expert is carefully matched to your business based on industry expertise, technical or creative expertise, ensuring strategic leadership that drives real results.
proven success
Our CMOs bring deep industry expertise and a proven track record of scaling companies. With hands-on experience driving growth, optimizing operations, and delivering measurable success, they provide the strategic leadership your business needs to thrive.
backed by an expert team
Our CMOs are backed by a team of expert strategists, creatives, copywriters, analysts, and engineers, giving you access to on-demand talent whenever you need it. From strategy to execution, we provide the full support system to drive growth and deliver results.
All the advantages.
A fraction of the cost.
Our Florida and New York-based CMOs, with an average of 15+ years of experience, are cleared for moonlighting and available on a flexible quarter-time or half-time basis to accelerate your company’s growth.
Our Fractional CMOs give you top-tier marketing leadership without the cost and commitment of a full-time hire. You get high-level strategy and execution without the burden of a six-figure salary, benefits, or long-term contracts.
fractional cmo services PRICING PLANS & packages
Pricing is based on the seniority and expertise of the Fractional CMO assigned to your engagement. All Fractional CMO services require a minimum three-month commitment to ensure proper assessment, strategy development, and measurable impact.
1/8 Time
starts at $6K/Month
Best for companies that already have a defined growth strategy, solid messaging and clear ICP
- Growth Audit & Opportunity Assessment:
Conduct an audit of current channels, identify quick wins, and boost conversion rates. - Quick-Win Optimization Roadmap:
Prioritize and implement high-impact improvements that drive immediate performance gains. - Conversion Review:
Review key funnels and touchpoints to improve conversion rates and reduce friction. - Performance Review:
Evaluate current reporting to ensure leadership is tracking the right growth metrics.
1/4 Time
Featured
starts at $10K/Month
Best for companies that need a complete marketing plan
- Marketing Strategy:
Develop a comprehensive marketing plan aligned to business goals, ICP, and growth targets. - Channel & Budget Planning:
Define the right channel mix and budget allocation to support scalable growth.n. - Messaging & Positioning:
Refine core messaging and positioning to ensure clarity and consistency across channels. - Measurement Framework:
Establish KPIs and reporting structure to track performance and guide decisions.
Half Time
starts at $16K/Month
Best for companies ready to scale with full growth leadership
- Growth Leadership:
Lead end-to-end growth strategy across acquisition, conversion, and retention initiatives. - Marketing Architecture:
Design the full marketing ecosystem including channels, funnels, systems, and tooling. - Team & Hiring Strategy:
Assess current team and define team structure and hiring needs to support current and future growth. - Execution Oversight:
Oversee execution and optimization to ensure strategies translate into results. - Cross-Functional Alignment:
Align marketing with sales, operations, finance, and leadership teams to drive results. - Executive Advisory:
Advise the CEO and leadership team on growth, risk management, and scale decisions.
FRACTIONAL CMOS expert in technical execution & SKILLED MANAGEMENT
Our CMOs combine strategic insight with technical expertise to pinpoint gaps in your marketing operations. From uncovering inefficiencies to implementing data-driven solutions, we ensure every initiative drives measurable growth. With us, your marketing is optimized at every stage for maximum impact.
Partner with seasoned marketing leaders who know how to manage, scale, and align your team for growth. With a proven track record of leading both employees and contractors, they ensure your marketing efforts stay strategic, efficient, and results-driven—no wasted resources, just measurable impact.
“Before working with Chatter Buzz’s Fractional CMO services, our B2B business was executing marketing campaigns without a clear strategy. We needed a way to increase demand generation and nurture leads outside of trade shows & referrals — our primary marketing channel. With Shalyn’s leadership, she developed a data-driven marketing strategy that identified new lead generation channels and dramatically increased our sales-qualified leads. Thanks to their strategic leadership, we now have a scalable and measurable approach to growth.”
– John Hartman, CEO, Collab Hub
guide
B2B CMO Mastery: Conquer Your First 90 Days with These Proven Strategies
In this comprehensive guide, Chatter Buzz outlines essential strategies for new B2B Chief Marketing Officers to excel in their first 90 days.
FAQS
FRACTIONAL CMO SERVOCES
How does a fractional CMO work?
A Fractional CMO from Chatter Buzz brings the strategy, leadership, and execution needed to take your marketing to the next level. They work alongside your leadership team, diving deep into your business objectives to craft data-driven strategies that fuel growth. From brand positioning to marketing transformation, they oversee every aspect to keep you ahead of the competition—without the overhead of a full-time hire.
How much does a fractional CMO cost?
The cost of a full-time CMO can range from $200K to $570K, with most earning between $250K and $400K annually. In contrast, a Fractional CMO from Chatter Buzz offers high-level marketing leadership at a fraction of the cost, working on a flexible retainer or hourly basis—giving your business the expertise it needs without the full-time commitment.
What should I look for in a fractional CMO?
An ideal Fractional CMO from Chatter Buzz works directly with the CEO and executive team, driving high-level business objectives that align with your company’s growth goals. They bring leadership, strategic direction, and hands-on execution, ensuring your marketing team is motivated, your strategies are results-driven, and your business stays ahead of the competition. Backed by a wealth of experience and a deep toolkit of proven strategies, they turn vision into action—without the need for a full-time hire.
What’s the main difference between a fractional CMO and a marketing agency?
A Fractional CMO from Chatter Buzz acts as a strategic leader, working alongside your executive team to drive high-level marketing initiatives. Unlike a marketing agency, which focuses on executing specific campaigns based on your direction, a Fractional CMO develops the strategy, aligns marketing with business goals, and leads execution—ensuring every effort drives real growth.
What’s the difference between Quarter Time and Half Time?
When hiring fractional talent at Chatter Buzz, we focus on results, not timesheets—because time is better spent executing strategies, not tracking hours. Our seasoned CMOs know how to manage their workload efficiently, ensuring every effort drives impact.
For clarity:
Half-Time = 20-30 hours per week, attending 2-3 stand-up meetings—ideal for tight deadlines and faster execution.
Quarter-Time = 10-15 hours per week, attending 1-2 meetings—great for long-term strategy and steady momentum.
With flexible engagement options, you get senior-level leadership at the pace that fits your business needs.
Meet with an expert
Book a call to see if we’re the right partner to help you grow.
We’ll assess the situation and determine if we can help. Then we’ll craft a tailored plan for you.