Chatter Buzz Proven Process

Chatter Buzz PlayBook marketing process consists of three phases: Evaluate, Establish and Execute (e3). It’s designed to build core strength, connect actions to outcomes, and allocate resources based on performance.

How do you plan a lead gen campaign?

Evaluate

Gather intelligence, learn the market, and forecast potential for success.

The first stage of our integrated marketing model enables our specialists to do the homework necessary to put strategies in place and quickly start testing and revising. Its scope will vary based on factors such as business lifecycle stage, competitive advantage, growth goals, available resources and timelines. Gather intelligence about historical performance, technology infrastructure, potential for success, marketing assets, competitors, industry trends and resources in phase one.

What makes your organization unique? What’s your value proposition?

Step 1: Complete a Marketing Assessment
Step 2: Conduct Discovery Research

Use Chatter Buzz Integrated process to evaluate
your company's marketing performance and potential

Establish

Define budgets, goals, audiences and campaign strategies.

Establishing the marketing KPI basics varies based on the size and complexity of your business. The goal: gain internal buy-in and alignment around marketing goals, budget, performance metrics, and approach.

Step 3: Calculate Marketing Budgets
Step 4: Build a KPI Scorecard
Step 5: Set Prime Goal Values
Step 6: Define and Segment Audiences
Step 7: Profile Personas
Step 8: Develop Baseline Analytics
Step 9: Establish Milestones
Step 10: Construct the Campaign Center
Step 11: Develop the Analytics Dashboard
Step 12: Integrate into a Project Management System
Step 13: Set Up Campaign Tracking

Want more details on Chatter Buzz unfair advantage?
Download our Integrated Marketing Pricing and learn
more about our Growth Database.

Execute

Differentiate by doing

At this point, we set your PlayBook plans into motion, and continually test and revise. Keep resources flexible to take advantage of real-time marketing opportunities and shifts in consumer behavior.

Take a full-funnel approach to campaign development. Consider campaigns that will support KPIs at the top of your marketing funnel (such as visitors, subscribers and reach), and BOFU campaigns designed to generate leads, sales and loyalty.

Step 14: Launch Campaigns
Step 15: Adapt Activities Based on Performance