Chatter Buzz Proven Process

Chatter Buzz PlayBook marketing process consists of three phases: Evaluate, Establish and Execute (e3). It’s designed to build core strength, connect actions to outcomes, and allocate resources based on performance.

How do you plan a lead gen campaign?

Chatter Digital Marketing Process - Image Profile


Gather intelligence, learn the market, and analyze the audience.

Timeframe: Week 1-2

As you onboard with us, the first stage of our integrated marketing model enables our specialists & analysts to do the homework necessary to put strategies in place and quickly start testing and revising. Its scope will vary based on factors such as business lifecycle stage, competitive advantage, growth goals, ad spend budget, available resources and timelines. During this period, we also gather intelligence about your company’s buyer’s persona, brand messaging and values, historical performance, current technology infrastructure, potential for success, marketing assets, competitors, industry trends and resources in phase one.

What makes your organization unique? What’s your value proposition?

Step 1: Complete a Marketing Assessment
Step 2: External Kick-Off Meeting
Step 3: Analyze Your Buyer's Personas (ICP)
Step 4: Review Brand Messaging
Step 5: Conduct Discovery Research
Step 6: Develop Baseline Analytics

Use Chatter Buzz Integrated process to evaluate
your company's marketing performance and potential


Define budgets, goals, campaign strategies and forecast potential for success.

Timeframe: Week 3-4

Establishing the marketing KPI basics varies based on the size and complexity of your business. During this stage, our team develops the strategy, budget and lower level marketing tasks that needs to be performed on a month to month basis.

The goal: gain internal buy-in and alignment around marketing goals, budget, performance metrics, and approach.

Step 7: Calculate Marketing & Ad Budgets
Step 8: Build a KPI Scorecard
Step 9: Set Prime Goal Values
Step 10: Develop the Playbook
Step 11: Creative Development
Step 12: Integrate Tracking Pixels and Tags
Step 13: Establish Milestones
Step 14: Construct the Campaigns
Step 15: Develop the Analytics Dashboard
Step 16: Integrate into a Project Management System
Step 17: Set Up Campaign Tracking
digital marketing process - playbook by chatter buzz

Want more details on Chatter Buzz unfair advantage?
Download our Integrated Marketing Pricing and learn
more about our Growth Database.


Differentiate by doing

Timeframe: Week 4 or 5

At this point, we set your PlayBook plans into motion, and continually test and revise. Keep resources flexible to take advantage of real-time marketing opportunities and shifts in consumer behavior.

Take a full-funnel approach to campaign development. Consider campaigns that will support KPIs at the top of your marketing funnel (such as visitors, subscribers and reach), and BOFU campaigns designed to generate leads, sales and loyalty.

Step 18: Launch Campaigns
Step 19: Adapt Activities Based on Performance