Case Study: How We Doubled eCommerce Conversion Rates Faced with a Global Pandemic

In this case study, we’ll outline all the steps we took to increase Eva-Dry’s sales. Step by step, we’ll walk you through the process of how we increased their sales by channel and strategy. Now before we get into the details of the tactics, let’s briefly define the brand and its challenges first.

eCommerce Conversion Rate

About the Client

Eva-Dry sells speciality eco-friendly dehumidifiers that help stabilize the humidity in your home, boat, RV or safe.

The Challenge

When we first met Eva-Dry, their business model, like many specialty goods businesses, relied heavily on trade shows and brick & mortar establishments.

Our job as their digital marketing arm was to bring sales back to their website that were quickly being lost to competitors on Amazon and other third-party retailers.

The Challenge Pivots: Facing a Global Pandemic

After successfully exceeding our goal of increasing their online sales by 30% in our first year, COVID-19 hit.

Unfortunately, several of their largest in-person sales events were canceled, making them even more dependent on digital to reach their bottom line.

Eva-Dry’s website had less than optimal site traffic and a poor conversion rate. The site was lacking social proof and had a high bounce rate. The overall site design needed improvements to increase engagement.

Eva-Dry wanted to increase their online web traffic but had old content that needed to be updated. Chatter Buzz sees these challenges as opportunities for growth and quickly kicked into action.

Solution

We worked with Eva-Dry to assess their needs and goals to develop an action plan.

Chatter Buzz’s team streamlined their web content, worked on their existing website design, and ultimately increased conversions without increasing their online advertising spend (PPC). We focused in on key marketing efforts that will really affect conversions.

Ultimately, through our collaborative team effort, we were able to create an integrated strategy after the pandemic hit that doubled Eva-Dry’s online conversion rate and exceeded our yearly goal of +25% YoY sales by the third quarter alone.

We did it in five simple steps.

Grab a copy of the case study and learn the strategies and step by step tactics we implemented to ultimately hack their online growth.

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