LENNAR ACES

Connecting Realtors to the Future with Custom Mobile Application

CLIENT INTRODUCTION

Lennar Tampa is one of the nation’s leading homebuilders. They have been constructing homes since 1954, in some of the most desirable cities in the country, including Tampa, Florida.

01

THE CHALLENGE

Lennar came to Chatter Buzz looking for help in developing the platform for a loyalty program that was targeted to Realtors. The idea was to find new and innovative ways to engage Realtors, and encourage them to work directly with Lennar’s sales agents. They program also needed to be designed to help promote Lennar Homes in the Tampa Bay area.

Lennar wanted an efficient and effective way to easily communicate to Realtors whenever they had a new community to promote, as well as to help get the word out on new promotional deals, special events, or new content and real estate news being posted on their website.

02

OUR APPROACH

Chatter Buzz studied the idea and recommended that Lennar develop an App that would be specifically designed for Realtors to download and use. The App would enable real estate agents to opt into Lennar’s loyalty program, which was providing them with a bonus for any additional Lennar homes they sold.
The Chatter Buzz web team was able to create the App for Lennar, and gear it to their target market.

03

THE RESULTS

The App was successful, and enabled Lennar Tampa to connect with Realtors. The App provided incentives for those using it. It allowed the individual agents to track the homes they sold, and how many, and enabled Realtors to receive up to date information on recent events, incentives and other real estate news.

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