Approach
The Hillsborough County Tax Collector’s office is responsible for collecting and distributing local property, tangible, business, and tourist development taxes as well as providing motor vehicle titles and registrations, mobile home fees, road testing, and driver license issuance.
They came to us to develop a custom website to improve the layout, copy and conversion rate so people can get help asap and find what they need faster. Our goal was to make the website so user-friendly that they can reduce their custom support inquiry.
Results
By organizing the content on their site they saw an improvement in user navigation leading to an increase in page views by 20.52%. With the improved content and navigation, their users were getting the information they need from the site rather than calling, decreasing phone support by 50% and saving them time and administration costs. While updating their site we added more search engine optimized (SEO) pages, so the individual pages were indexed by Google and users were able to find their information when searching online. As a result, they saw a 27.45% rise in new users.
