Approach
Gorayeb & Associates is a NY-based construction accident law firm that caters to the Hispanic community. Our team developed a fully customized, optimized, and conversion-focused website for the firm, which ultimately increased the number of leads for Gorayeb & Associates. The digital team also launched an aggressive SEO strategy and improved their Google search & social media ad campaign, programmatic advertising, and social media contests.
Results
With the help of the brand new website and a complex SEO strategy, we positioned the New York City-based construction law firm to reach the #1 position for their top 5 BOFU keywords. Through continuous backlinking and link-building efforts, we brought their domain ranking from 4 to 40 – a 900% increase – in just one year. We also implemented strategic PPC campaigns to lower their cost per lead to about $92.50, an impressively low CPL for the expensive and highly competitive industry.
