Gorayeb Associates

Conversion-driven digital overhaul spurs qualified leads even during the pandemic.

Approach

Gorayeb and Associates is a NY-based construction accident law firm that caters to the Hispanic community. Chatter Buzz team developed a fully customized, optimized, conversion-focused website which ultimately increased the number of leads for Gorayeb & Associates. The digital team also overhauled and improved their Google search & social media ad campaign, programmatic advertising, social media contests, and launched an aggressive SEO strategy.

Results

With the help of the brand new website and a complex, aggressive SEO strategy, we positioned the New York City-based construction law firm to reach the #1 position for their top 5 BOFU keywords. Through continuous backlinking and link-building efforts, we brought their domain ranking from 4 to 40 – a 900% increase – in just one year. We also implemented strategic PPC campaigns to lower their cost per lead to about $92.50, an impressively low CPL for the expensive and highly competitive industry.

Custom Website built in English and Spanish with SEO in mind

The new website experience not only gave the law firm a digital makeover but also increased its ranking on organic search and its site conversion rate (CRO) by 45%.