Contemporary Women’s Care is the leading Orlando and Winter Park OBGYN practice in Central Florida, known for their all female team of providers. They handle everything from routine exams to problem visits, with a pledge to offer personalized care at an affordable price.
Their physicians are board certified and affiliated with Florida Hospital Winter Park and The Dr. Phillips Baby Place. They have locations in Winter Park and at Lake Nona, Orlando.
Contemporary Women’s Care came to Chatter Buzz looking for help finding ways to expand their patient base. They wanted to know how to best use digital marketing techniques to accomplish this goal.
Healthcare and gynecology can be a daunting subject for many women. Our challenge involved allowing the patients of Contemporary Women’s Care to have access to all the information they needed to decide whether the doctors at the Winter Park or Lake Nona offices would be the best fit for them.
This was done by creating converting their website to an SEO friendly CMS that was easy to navigate, and to also provide them with additional web tools such as blogs, services offered, testimonials from previous patients, and contact information for both offices.
The Chatter Buzz team also worked to optimize their search ranking, used social media posts and created an appealing direct mail campaign and content creation strategy for Contemporary Women’s Care.
Our key services for them were SEO, content creation, PPC/SEM and creative services.
Accurate information is always key when it comes to highlighting the importance of healthcare in women’s lives. When optimizing the blogs available within the Contemporary Women’s Care of Orlando website, we made sure that users had easy access to the latest medical blogs created by the doctors and staff themselves. These blogs were then organized into relative categories, and also included links to follow Contemporary Women’s Care through various social media platforms. The ultimate goal was to ensure that their web visitors would remain up-to-date on important medical information.
Website Responsive Redesign: A Bolder, Cleaner Experience
Our comprehensive re-development of Myobgynorlando.com to make it responsive with a new blog module introduced new site visitors which stayed over 50% longer.
Search Engine Optimization
Search Engine Optimization plays a key role when developing a website. It helps to ensure that the website ranks high on search engines for interested clients to find. This is done by working with our SEO analytics team to determine which key words online users are searching for that apply to the team at Contemporary Women’s Care. We also worked to create web page titles with links that are easy to find for all users within the online community.
Content Creation and Marketing
We conducted extensive qualitative and market research to ensure that Contemporary Women’s Care of Orlando truly stood out amongst its competitors in the extremely competitive world of women’s healthcare. All our content offered a streamlined journey — from awareness to purchase — at every step of the buyer’s path, to make sure that patients are setting foot in the right facility for them.
Direct Response Creative
Direct response tactics are surprisingly effective and help keep patients informed. We’ve created direct mailing forms for current and future patients to have a tangible reference point for all critical information pertaining to the offices at Contemporary Women’s Clinic.
Our integrated digital campaign helped Contemporary Women’s Care string together a series of successful digital tactics, highlighted by the debut of their new Lake Nona office.