COMMONWELL HEALTH ALLIANCE

Health interoperability for the common good

CLIENT INTRODUCTION

Formed March 2013, CommonWell Health Alliance is a not-for-profit trade association, with its members representing a broad range of health care companies working together to create universal access to health care data. The Alliance is open to health suppliers and providers who are committed to making patient’s data available to health providers regardless of where care occurs.

01

THE CHALLENGE

Commonwell was looking to secure a full service digital marketing partner to create an online experience to align with the innovative brand CommonWell, while ensuring it is reflective of a not-for-profit entity. In addition to ensuring a cohesive brand experience across all online mediums and allow for easy content management, updates and delivery.

02

OUR APPROACH

Based on the organization's need, Chatter Buzz developed a custom website with an easy to use content management system. We also recommended Zoho CRM as their digital CRM platform to automate lead flow and content automation.

03

LANDING PAGE DEVELOPMENT

Chatter Buzz developed a landing page to share strategic messaging and an agenda for activities at HIMSS. The page contained a call-to-action to “RSVP” to one of CommonWell’s sessions at HIMSS. Those who did RSVP provided their contact information, which was then stored in their CRM.

CUSTOM APPLICATION DEVELOPMENT

In addition, we also created a custom interactive map where attendees could input their zip code and show they wanted interoperability. This tied into CommonWell’s larger #GotInterop campaign. A landing page was created to support the interactive map and capture data to be stored in CommonWell’s new CRM system.

MARKETING AUTOMATION

To extend our reach, we created traditional print advertisements in magazines and newspapers that targeted our
audience of moms. While some are skeptical about the ROI potential of print advertising, we selected publications that
are proven to have a high conversion rate.

So for us the investment was well worth it. People who read the newspaper today are considered intelligent and
financially stable — therefore the ideal Lennar Home consumer. For this reason, print ads were a no-brainer!

THE RESULTS

During the month of HIMSS15, CommonWell Health Alliance saw a 22% increase in traffic from HIMSS14. New visitors accounted for 71% of their website traffic during this time. More than 4% of the website traffic took action on the new website.

The interactive map for the #GotInterop campaign received a total of 140 submissions, with contact information included in more than a third of those submissions. In spring 2015, Chatter Buzz won the bronze Digital Health Award in the website category.

22%

Increase in Site Traffic

200000

Campaign Reach

Contemporary Women's Care

112% Increase in Appointment Requests for Contemporary Women's Care

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NRAA

Forging advocacy to brand unity

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