BigDog Mower Co. employs a dedicated team that hand-builds the lawn mowers that they manufacture and sell. The mowers they build include the Alpha, the Blackjack, the Stout, and the Diablo. They also offer a 7-year residential warranty that includes up to 300 hours of labor on their mowers.
BigDog Mowers came to Chatter Buzz looking to raise brand awareness in a big way by contributing back to the community. They needed a partner to launch their non-profit charity program and run a 6-month social media contest to acquire new followers, involve the community, improve reach and develop new brand ambassadors.
The Chatter Buzz team developed Big Dog's program from the idea to full execution. Through our integrated marketing approach, we crafted the following:
- Creative & collateral design
- Custom website
- Contest guidelines and rules
- Full social media setup and management
- Social contest development and monitoring
- Public relations and event execution
WEB DEVELOPMENT & CREATIVE DESIGN
A fully responsive, mobile-first site was developed with a focused user experience that directs consumers to enter the contest and understand the cause. In addition, multiple collaterals were developed to be distributed to their dealers to spread the word.
SOCIAL MEDIA MANAGEMENT
A series of Facebook posts were designed to build on the experiences and continue targeting key dog lovers based on the audience, resulting in over millions of impressions.
PUBLIC RELATIONS AND EVENT MARKETING
In 2017, BigDog® donated $5,000 and an Alpha 42″ mower to 6 non-profit dog organizations to show our appreciation for their commitment to our best friends.
The Chatter Buzz team successfully used organic social media postings to promote their contest and to highlight their monthly winners and ongoing award ceremonies using a PR outreach.
Within 7 months, we organically grew their page with 36,000+ fans and followers.
Link clicks were up 55 percent, total post likes by 213 percent, and total user engagement rose by 206 percent.
The number of users they were reaching through social media hit nearly 590,000 by August, a 66 percent increase.