BigDog Mower Co. has one simple goal – build great mowers. They employ a dedicated team that hand-builds the lawn mowers that they manufacture in Hesston, KS. From handcrafted seats to fabricated decks, Big Dog Mower prides itself in building a quality product.
BigDog Mowers came to Chatter Buzz looking to raise brand awareness in a big way by contributing back to the community. They needed a partner to launch their non-profit charity program and run a 6-month social media contest to acquire new followers, involve the community, improve reach, and develop new brand ambassadors.
The Chatter Buzz team developed Big Dog's program from the idea to full execution. Through our integrated marketing approach, we crafted the following:
- Creative & collateral design
- Custom website
- Contest guidelines and rules
- Full social media setup and management
- Social contest development and monitoring
- Public relations and event execution
WEB DEVELOPMENT & CREATIVE DESIGN
A fully responsive, mobile-first site was developed to improve UX and direct consumers to enter a lead-generating contest. In addition, multiple collaterals were created to be distributed to their dealers, which helped spread the word about the organization’s cause.
SOCIAL MEDIA MANAGEMENT
A series of Facebook posts were designed to target key dog lovers based on the audience, resulting in millions of valuable impressions.
PUBLIC RELATIONS AND EVENT MARKETING
BigDog® donated $5,000 and an Alpha 42″ mower to 6 non-profit dog organizations to show their commitment to their best furry friends.
The Chatter Buzz team successfully used organic social media postings to promote the organization’s contest and to highlight their monthly winners and ongoing award ceremonies using a PR outreach.
Within 7 months, we organically grew their page by 36,000+ fans and followers.
Link clicks went up by 55 percent, total post likes increased by 213 percent, and total user engagement rose by 206 percent.
The number of users they were reaching through social media hit nearly 590,000 by August, a 66 percent increase!