American Torch Tip

A leading U.S. manufacturer finds a new agency home for its brand, exceeding their KPI goals by 45%

Expertise

Manufacturing

Services

Custom Web Development / Campaign Planning & Development / Search Engine Optimization / Content Creation and Marketing / Email Marketing / Paid Search Advertising / Programmatic Advertising / CRM Targeting / Social Media Management / Linkedin Outbound Outreach / Landing Page Development / Videography / Data Analytics and Reporting

Approach

American Torch Tip is a US-based company with industry-leading expertise in designing and engineering state-of-the art-technology for the metal welding and cutting market. Rather than hiring an entire in-house marketing team, ATTC wanted to save costs and still have a senior marketing team to build brand awareness and increase new customer acquisition for their sales team. They hired Chatter Buzz to ensure their media strategy was optimal in a competitive market.

Chatter Buzz analyzed ATTC’s existing customer data and combined these insights with ATTC’s existing target audience to refine our audience targeting strategy. We analyzed past media plans and conducted additional market and media research to develop a more optimal integrated media plan. Chatter Buzz’s digital and linear media strategy was coupled with a comprehensive custom reporting dashboard providing actionable insights and real-time visualization, ensuring we continuously deliver the best-performing media tactics & content to the right audiences and provide performance tracking against ATTC’s business goals.

Results

Without spending additional ad spend from the prior year and a more optimized integrated inbound marketing campaigns, ATTC experienced strong performance, including a 36% YOY increase in call volume and over 900+ organic web form leads in one year. Organic web traffic also increased at a rate of 115% YOY, and new customer acquisitions were up 15% YOY.

Chatter Buzz in-house interactive team marries form + function through code

We consider all aspects of UX/UI as we built ATTC’s website with a fully customized 30,000 parts catalog database and easy-to-use search and filter function.