3B Medical

Comprehensive eCommerce Digital Marketing Strategy Delivered Quality Omni-Channel Sales Conversions

Expertise

Medical Device

Services

Brand Development / Art Direction and Creation / Custom Web Development / Campaign Planning & Development / Content Creation and Marketing / Email Marketing / Paid Media Advertising / Programmatic Advertising / Social Media Management / Videography & Photography / Data Analytics and Reporting

Approach

3B Medical, a provider of innovative sleep and sanitation devices, retained Chatter Buzz to brand, develop and execute a direct-to-consumer strategy on their newly developed consumer devices. These new consumer devices were developed by engineers, independently lab tested and provided superior quality than the biggest competitor in the market. Our data-driven brand build included a deep immersion into the brand, culture and consumer perceptions to create an unbeatable brand image and story. Our brand work included brand meaning, positioning, visual and verbal identity development and was expressed in product packaging designs, an e-commerce website, multi-media launch campaigns and a corporate social responsibility program.

Results

Chatter Buzz became the agency on record for 3B Medical for 5 consecutive years (2017 – 2021). Since the new consumer products were launched, the YoY company revenue surpassed its revenue expectations even during the pandemic. Eventually, 3B Medical was acquired in 2021 and was set to hit $100 million in revenue.

Lumin logo
Lumin CPAP Cleaner

"Chatter Buzz Media provided precisely the kind of digital marketing support we needed to take our business to the next level... here was no part of our marketing that they managed that didn’t produce great results for us."
- Alex Lucio, Founder

The website created for 3B Lumin captures the brand’s promise to promote health and wellbeing. The light blue and white color palette represent cleanliness, freshness, balance, and serenity, and the photography captures peak moments of contentedness and whole-body health. The logo mark was used as a design treatment throughout the website and custom icons were created to promote the product benefits. Customer testimonials and calls to action were incorporated throughout with a simple customer path to purchase.