Marketing ROI Calculator
Do you need to figure out how many website visitors do you need to achieve your desired number of leads or online sales? Use this Digital Marketing ROI Calculator to plug in several metrics to figure out how much traffic and conversion optimization you need to have from your Top of the Funnel (TOFU), Middle of the Funnel (MOFU) and Bottom of the Funnel (BOFU).
Google URL Builder Generator
With the Google URL Builder, you can easily tag URLs with custom campaign variables and so you can easily differentiate your campaigns more accurately rather than just depending on Google Source reporting inside Google Analytics. Campaign variables allow you to accurately track which of your promotions are generating the most traffic/conversions.