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Like skillful copywriting, storytelling is an underrated art in marketing. Stories are easy to remember and retell to others. Plus, they are way more interesting to read! So, why aren’t all copywriters trained to recognize the importance of storytelling in marketing? In this article, you will discover why storytelling is and has been one of […]
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Today’s consumers and brands are more sophisticated than ever. Traditional advertising is no longer trusted — and worse, if your marketing feels really “salesy,” chances are you might be losing credibility. In fact, the rise in technology, mass communication, and social media messaging has literally changed the landscape of how you’re communicating. That’s why we’re […]
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Do you ever feel like you are making great content but aren’t getting conversions? This might be because you are not creating content that addresses your visitors’ needs at their stage of the customer journey. In order to make sure your content is resonating with your audience, you need to understand what type of content […]
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If you are in the process of building a digital marketing strategy for your business, then you’ve probably stumbled across the term “landing page.” But, what is a landing page, and how does it work? And most importantly, how can it benefit your business? With so many questions popping into your head, it’s time to […]
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Picture this: you have a well-designed website, but you aren’t getting any visitors? That may be because your site is getting buried in search engine results. So what can you do about it? You need to begin using technical search engine optimization (SEO). Today, I will explain the basics of technical SEO and give you […]
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