Social Media Marketing ROI

Success in social media is not about just daily postings and acquiring as many ‘likes’, ‘followers’, and ‘fans’ — it is A LOT more than that! Our Social Media experts create customized strategies to amplify brand awareness and drive revenue through word of mouth marketing online.

We execute campaigns to maximize referral marketing so that you can harness the power of your customer advocates to drive traffic and new sales.

Gartner’s social media survey performed year-after-year continually shows that the top reasons for businesses investing in social media is for improving customer relationships. The top reasons for investing in social media are the following:

1. Strengthen Your Relationship with Your Customer
2. Enhance Your Brand Awareness or Brand Preference
3. Share Information and Ideas With Customers, Suppliers and Partners
4. Establish Interactive Relationship With Customers
5. Increase Your Organization’s Revenue Through New Products & Customers

While investments and growth in social marketing is assured during the next two years, the ultimate success of social will depend on how well marketers can accelerate through the inevitable social expectation bust and make social marketing projects more than just “engagement” objectives and actually tie social activities to clear and measurable business objectives. Far too many companies are still following the hype of “social” and have created or participated in social media without a plan.

At Chatter Buzz Media we tie our social strategy objectives to marketing and corporate strategy. Located in Orlando Florida, our social media experts can help any company grow their presence online. 

• 84% of B2B marketers use social media in some form. (Source: Aberdeen)
• The majority of marketers (59%) are using social media for 6 hours or more each week. (Source: Social Media Examiner)
• 83% of marketers indicate that social media is important for their business. (Source: Social Media Examiner)
• 53% of social media marketers don’t measure their success. (Source: Awareness, Inc.)
• The number of businesses that say Facebook is critical or important to their business has increased by 75%. (State of Inbound Marketing, 2012)
• 62% of marketers said social media became more important to the marketing campaigns in the last 6 months. (State of Inbound Marketing, 2012)
• Social media has a 100% higher lead-to-close rate than outbound marketing. (State of Inbound Marketing, 2012)
• Companies that acquired customers from Facebook: B2C is 77% and B2B is 43%. (State of Inbound Marketing, 2012)
• Retail is the top industry that has acquired customers through Facebook. (State of Inbound Marketing, 2012)
• Brands have seen a 46% increase in user engagement with the new business Timeline. (Simply Measured)
• Brands have seen a 65% increase in user engagement of interactive content with the new Timeline. (Simply Measured)
• As of January 2012, American users spent an average of 3.3 minutes on Google+. (eMarketer)
• Websites using the +1 button generate 3.5x the Google+ visits than sites without the button. (HubSpot)
• Over 40% of marketers report that Google+ is “useful to critical” for their business. (HubSpot 2012 State of Inbound Marketing Report)
• Google+ is expected to attract 400 million users by the end of 2012. (Remcolandia)
• Pinterest is now the 3rd most popular social network in the U.S. in terms of traffic. (Experian)
• As of February 2012, Pinterest had accumulated 10.4 million users. (AppData)
• Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in their history. (RJMetrics)
• Daily Pinterest users have increased by more than 145% since the beginning of 2012. (Mashable)
• As of January 2012, Pinterest accounted for 3.6% of referral traffic. (Shareaholic)
• Total same-store referral traffic from Pinterest to five specialty apparel retailers rose 389% from July to December 2011. (Monetate)
• In January 2012, Pinterest reached 11,716,000 total unique visitors. (comScore)
• With over 11 million unique monthly visitors (and counting), Pinterest became the fastest standalone website to eclipse the 10 million per month mark ever. (PR Daily)
• A call-to-action pin description sees an 80% increase in engagement. (Pinerly Study)

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