Case StudY

THE NEW FLORIDA HEALTHY START WEBSITE IS BORN

The Florida Association of Healthy Start Coalitions (FAHSC) teamed up with Chatter Buzz Media to overhaul its statewide Healthy Start website – an important conduit for services and support for women and men of child-bearing age in Florida. By mid-2025 the new site launched with a fresh brand and an emphasis on parent-friendly tools and content.

SERVICES WE PROVIDED

Keyword research, site mapping, design, content, production, coding, site optimization, learning center resources, interactive calculators and tools, and staff training.

The Challenge

Out with the old and in with the new.

The previous Florida Healthy Start site was aging and lacked key functionality, making it hard for new users to find information or engage with the program. The main issue was that the old site’s outdated design, architecture, and limited content hindered Healthy Start’s mission to reach and educate families.

Approach & Execution

Chatter Buzz took a structured, iterative approach to the redesign.

First, the team worked closely with FAHSC on Discovery & Design. We developed a web style guide derived from the new brand guidelines and created low-fidelity wireframes for every key page (Homepage, Programs, About Us, News). These wireframes established the site structure and content outline. Chatter Buzz then produced high-fidelity UI mockups for those same pages, ensuring the new layout and color scheme aligned with FAHSC’s refreshed logo.

Next, Chatter Buzz built out the site’s custom tools and content

The team implemented all of the requested pregnancy-related calculators in a new “Tools” section – for example, due date, week-by-week pregnancy monitor, ovulation, pregnancy weight gain, and baby cost calculators were coded into the site. The redesign also included a searchable “Learning Center” of educational materials (articles, guides, checklists).

Together these features greatly expand the site’s value as a one-stop resource for maternal and child health information. Finally, Chatter Buzz handled the Development and CMS implementation with performance in mind. The site was coded on the WordPress platform to give FAHSC an easy-to-use content management system. Chatter Buzz built all pages to be fully responsive on both desktop and mobile devices.

The team optimized the front-end for speed and SEO

Images and code were compressed and cached and pages were tested for mobile-friendliness. This reflects Chatter Buzz’s technical SEO standards, which ensured the website was well optimized by addressing critical technical aspects such as site speed, crawlability, and mobile-friendliness.

The Results

New users, new capabilities, and new levels of engagement.

The result is a sleek, high-performance site that works well in any browsing environment. The modern, WordPress-powered site now loads significantly faster and provides a smooth, mobile-responsive experience for users

3,600

New Users in the first 30 days after launch

Performance Score from Page Speed Insights

Domain Authority (significantly higher than a DA 15-20 for most sites that are 3 to 6 months old).

259

Ranking Keywords. 26 are in the top 1 – 3 position on organic search engine results.

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