Seven Deadly Sins of Social Media Marketing- Dos and Don’ts
The world of social media is full of constantly evolving platforms that build and enhance relationships between people and businesses across the globe. Despite its relative youth, social media has quickly become a pillar of today’s society and exhibits considerable influence on decisions and opinions. (See the Arab Spring or Obama’s cutting-edge election campaign in 2008 if you need convincing.)
At Chatter Buzz Media we work hard to understand and harness that influential power. We put our heads together and came up with some helpful tips on what NOT to do when handling a social media campaign as a business.
1.Making it all about you
“You’re using social media to promote your business and create brand awareness-that’s cool. But please don’t make it all about you. The best social media campaigns are the ones that are the most social. They share, amuse, listen, give advice, discuss, educate, ask questions, help and inspire. Companies that focus only on themselves quickly turn off followers. What are the industry leaders and influential voices saying? Learn to listen; you’ll be surprised what you may discover about you clients.”
2.Putting the cart before the horse
“As much as we like when our clients get excited about starting a social media campaign, we often have to remind them that it is not an overnight project. Many businesses underestimate the commitment of both time and money needed to begin and maintain a campaign. While this should by no means be a deterrent, we stress the importance of preparing for the long haul. The last thing you want is to spend all this time and money in the beginning of a campaign, only to see it go to waste because you didn’t have a viable plan in place.”
Stay away from material that can be misconstrued or used against you. Before you post anything, take a step back and view the content from a 360-degree view and ask yourself: can this be seen as offensive to anyone? Has something happened recently in the news that would make this inappropriate and insensitive? As a rule of thumb, avoid politics and religion. When using hashtags, taking a few minutes to find out if it really means what you think it means before you post could save you the embarrassment and headache of a PR blunder.”
4.Spamming your followers:
“Your followers are doing you a favor by following you. Don’t return the favor by bombarding their timelines 50 times a day with retweets and shares that are irrelevant. Followers will remove your from their newsfeed if it gets out of hand. Timely and relevant information is what you should strive to provide.”
“I cringe every time I see it happen – a customer uses social media to voice a complaint and whoever runs the company’s social media gets way too defensive and ends up starting an argument. Even if you think you’re right, you’ll never come out of it looking like the good guy, trust me. “
“If someone does complain, politely thank them for their input and provide them with a phone number where they can reach you and settle the matter in a friendly manner. Whatever you do, don’t ignore the complaint and DO NOT delete the comment .”
6.Knockin’ the Trade
Me: I manage social media accounts for businesses.
People: Oh, so you like, um…post pictures on Facebook all day.
Me: Yup, that’s me. * rolls eyes *
“I can’t tell you how many times this conversation has happened. The truth is, there’s a lot that goes on behind the scenes. If you’re doing everything right – producing content, researching keywords, tracking competitors, interacting with followers, scheduling posts, checking the analytics – you’re spending a good part of the day on your campaign. If you already have a lot of other stuff going on, it might mean you need to hire someone to take care of your social media accounts.”
7.Mixing Business and Personal
“Social media has lessened the gulf between a business and its customers, creating an environment where interaction is more personal and free-flowing. This is a good thing, but it’s important to remember that there is a fine line between being open and sociable with your followers and being too personal. Personal posts on your business page will discredit your image as a professional, and your followers won’t take you seriously. Save the baby pictures for your personal profiles.”
At Chatter Buzz Media, we eat, sleep and breathe social media. We keep a close eye on trends, changes and innovations and we love figuring out how we can use them to the benefit of the businesses we represent. But we also appreciate that social media marketing can be a little intimidating for newcomers to the scene.Contact Orlando digital marketing agency Chatter Buzz Media today to schedule a free social media marketing consultation session.
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