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Pin to Win: New Pinterest Analytics and Ads for Businesses
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Pinterest for businesses is better than ever. Updated measurement tools and cost-per-click advertising solutions now make it an indispensable marketing tool. Since launching in early 2013, Pinterest business accounts have assisted companies and brands engage consumers around the globe. Now with personalized promotion functionality and advanced analytics, Pinterest’s latest revamp is giving marketers new, measurable techniques to better target potential customers.
Promoted Pins, the Pinterest advertising model, debuted in May 2014 with the participation of a small group of brands from varied industries. Following extensive testing for appearance, transparency and relevancy, Promoted Pins are now open to businesses interested in participating in the continuation of the testing phase. With its completely customizable DIY interface, the cost-per-click pin-promoting tool allows companies and brands of any size to engage more users and drive more traffic to their websites.
Pinterest is also trying to make itself more quantifiable for marketers. Pinterest analytics, the company’s free metrics measurement tool, delivers insights on what
people are pinning from your website, how your pins are performing, which pins and boards are most popular with your audience, and pin engagement results across multiple social platforms.
Pinterest analytics reports on:
- Repins (what users like on your profile)
- Clicks (how many interactions your profile gets)
- Impressions (how many users view your content)
- Interests (what else your audience likes)
That means you can easily identify which products are outperforming others, what types of images resonate with your audience, and what content drives the most traffic to your website. Such insights can be acted upon in the physical marketplace by adjusting in-store collateral and messaging to reflect the desires of your customers.
Additionally, the company has made its application programming interface (API) available to developers who are building third-party software and applications on top of the social platform. This expanded integration is making it easier for marketing service providers to tap into Pinterest’s wealth of data. As a result, you can expect a proliferation of new apps and services that provide more reliable and actionable marketing insights than ever.
Companies currently developing integrated third-party applications include:
- Salesforce’s ExactTarget Marketing Cloud (comprehensive customer relationship management)
- Hootsuite (cross-platform social media planning, posting and tracking)
- Spredfast (social media management and enterprise marketing solution)
- Percolate (content marketing software)
- Piqora (visual marketing, analytics and promotion platform)
- Curalate (all-in-one visual marketing platform for Pinterest, Instagram, Tumblr and Facebook)
- Tailwind (Pinterest analytics, management and listening tool)
With these new offerings, Pinterest is becoming an even more effective solution for companies with virtual storefronts. What you learn from how your online audience engages with your visual representations of your products and services on Pinterest can give you the strategy you need to drive more traffic to your website and, thus, increase sales.
Want to learn more about social media? Check out this cool infographic that shows you the best times to post on different social media platforms. For all your other social media needs, call Orlando digital marketing agency Chatter Buzz Media to schedule a free consultation.
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