The 3 Cs to Success for Company Facebook Pages
Hubspot.com reports that more than 1/3 of marketers say Facebook is “critical” or “important” to their business which is a number that has increased 83 percent in two years.
Bottom Line? Facebook should be an integral part of your business’s online marketing strategy. If you want to stay in the game, make your company a Facebook page.
After all, 96 percent of small businesses alone cite that they have a page for their company on Facebook. If you want to stay on top of the game though, follow the power of three Cs rules for succeeds. Customer Service + Content + Connections is the formula for optimum Facebook business pages.
Customer Service – Customer service is all about engaging directly with your clientele and hearing what they have to say. Their complaints and their praise are your greatest assets in improving your company’s rapport. Thank them for their feedback. Your helpful and encouraging responses will foster brand loyalty among your following. Satisfied customers will spread the love by telling all of their friends about your product or service which will in turn increase your number of Facebook fans and “likes.”
Make sure to keep a close eye on your page’s activity and make it a priority so you will be able to respond to comments within hours of their posting. Sign up for email-alerts when someone posts something on your page if you like. However you do it, customers will appreciate your immediacy as it makes them feel like an important and valued customer.
Content – Your company’s Facebook page represents the business’s image and their online presence so it is vital that it is kept fresh and up to date with the latest news and promotional offers. Your page is a place to post links to outside content and your company’s main website, image galleries of your product or service in use, and information about competitions to win prizes.
You also have the availability to download apps that allow your customers to click on an image of your product and press the “buy it now” button and you can customize coupons for your clientele. Make updating your Facebook page with a new post a daily activity to keep customers engaged.
Connections – Business is about relationship building which is why it is so important to make connections with your company’s Facebook following. Ask customers questions and encourage them to give you feedback via comments or by you creating a survey for their convenience. Invite your fans to events that your business is holding and offer them incentives.
Making the most out of your company’s business page on Facebook is about gaining as many new fans and likes as possible. In order to achieve this goal, making connections is critical. You need to nurture the relationships that you have already formed and focus on making lasting bonds with customers.
Follow the the power of 3 Cs to Success for your company’s Facebook page and count your lucky stars when you see the results!
Written by Lauren Polhill – Lauren is a content writer for Chatter Buzz Media, an Orlando Florida Social Media Company. She is currently a sophomore at Stetson University majoring in communication studies and minoring in journalism and marketing. Lauren is an aspiring writer living in Orlando.
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