LEAD MARKETING AUTOMATION
Marketing automation is the core of the content marketing, demand generation and lead nurturing eco-system. When adapted and utilized effectively, you can manage and optimize nearly every step of your marketing funnel from the initial lead capture to handing off qualified leads to your sales team.
We continuously optimize every aspect of your marketing campaign through testing, segmentation, lead scoring and analysis.
Through marketing automation, we can set various triggers and actions within the platform to set rules and flows. Automation can be used to move subscribers in and out of campaigns, apply tags, record conversions, send them to another application (like a CRM system), and more.
IDENTIFY & DEVELOP YOUR BEST LEADS
With the lead scoring algorithm, our platform can track the number of events to determine which subscribers are most engaged with your content and likely to become customers. We have the ability to sort and filter by lead score to focus your efforts on your most engaged subscribers.
SEND TARGETED EMAILS
Through marketing automation, we can precisely customize the content for each subscriber that leads to a better open rate and conversion rate.