Shalyn Dever

About Shalyn Dever

Shalyn Dever is the co-founder of Chatter Buzz Media. As an engineer, consultant, speaker, and serial entrepreneur; she loves all aspects of marketing, business development and program management. Follow her on Google+ and Linkedin.

Top 5 Email Marketing Tools that Will Increase Your Conversions

Do you want to know the secret sauce and new tactics to improve your email marketing campaigns? Are you event capitalizing on this digital source to generate leads? Although Email Marketing is one of the first formats of digital marketing, most companies don’t fully capitalize on its effectiveness. Using email marketing campaign tools not only enhances [...]

By |April 26th, 2017|Digital Marketing Blog|0 Comments

This Is How To Ensure Your Buyer Personas Will Help Reach The Right Market

I’m sure this is something you already know too well - unless you fully understand the people you want to attract to your business, you’re going to struggle to deliver any meaningful marketing results. And yes, that’s exactly why we develop buyer personas. Having a buyer persona means that you can be more focused on [...]

By |April 20th, 2017|Inbound Marketing|0 Comments

Content Marketing ROI: How to Quickly Measure the Impact of the Content You Publish

I admit - measuring the ROI of various marketing efforts has never been easy. There are simply too many touchpoints, channels, and other variables in the process to accurately credit results to specific campaigns. But I’m sure you’ll agree that when it comes to tracking content marketing ROI, things get even more complicated. For one, content attracts [...]

By |April 18th, 2017|Inbound Marketing|0 Comments

How Much Should Companies Invest In Their Marketing Spend?

“Business has only two functions - marketing and innovation,” said writer Milan Cundera. We spend an immense amount of time and energy on the latter while hesitating to spend money on the former. Meanwhile study after study proves that marketing leads to a larger ROI and a stronger long-term business strategy. Companies shouldn’t be afraid [...]

By |September 7th, 2016|Digital Marketing Blog, Small Business|0 Comments

Beacon Marketing: How It Works And Why It Will Be Effective

Picture this, you’re walking in your favorite department store looking for that great deal. As you work your way to speak to one of the sales associates, your cellphone vibrates and a distinguishable ring sounds off. You immediately unlock your phone to see that you’ve received a notification from the brand you were looking for offering [...]

By |May 20th, 2016|Technology|0 Comments