­
Shalyn Dever

About Shalyn Dever

Shalyn Dever is the co-founder of Chatter Buzz Media. As an engineer, consultant, speaker, and serial entrepreneur; she loves all aspects of marketing, business development and program management. Follow her on Google+ and Linkedin.

How Much Should Companies Invest In Their Marketing Spend?

“Business has only two functions - marketing and innovation,” said writer Milan Cundera. We spend an immense amount of time and energy on the latter while hesitating to spend money on the former. Meanwhile study after study proves that marketing leads to a larger ROI and a stronger long-term business strategy. Companies shouldn’t be afraid [...]

By |September 7th, 2016|Digital Marketing Blog, Small Business|Comments Off on How Much Should Companies Invest In Their Marketing Spend?

Beacon Marketing: How It Works And Why It Will Be Effective

Picture this, you’re walking in your favorite department store looking for that great deal. As you work your way to speak to one of the sales associates, your cellphone vibrates and a distinguishable ring sounds off. You immediately unlock your phone to see that you’ve received a notification from the brand you were looking for offering [...]

By |May 20th, 2016|Technology|Comments Off on Beacon Marketing: How It Works And Why It Will Be Effective